Local SEO statistics: Local Search Review Behaviour
The Local Search Review Behaviour carries 213 published figures read from 6 sources' own pages; the 207 published figures given by question run from 1 to 99 percent, read 29 October 2026.
- 371 to 17
- 4217 to 34
- 5134 to 50
- 3050 to 66
- 2866 to 83
- 2583 to 99
Bands
| Bucket | Value |
|---|---|
| 1 to 17 | 37 figures |
| 17 to 34 | 42 figures |
| 34 to 50 | 51 figures |
| 50 to 66 | 30 figures |
| 66 to 83 | 28 figures |
| 83 to 99 | 25 figures |
6 of the 8 named sources read in full publish a figure; 2 publish none, read 29 October 2026.
By question and edition
| Breakdown | Median | Range | Sources |
|---|---|---|---|
| questionnever read online business reviews | 3% | 2 to 4% | 2 |
| questionfind Facebook information untrustworthy | 43% | 43 to 43% | 1 |
| questionused ChatGPT or other AI to find reviews | 6% | 6 to 6% | 1 |
| questionshare of e-commerce reviews likely fake | 11% | 11 to 11% | 1 |
| questionpurchase uplift from well-written fake reviews | 3.1% | 3.1 to 3.1% | 1 |
| questionpurchase uplift from well-written fake reviews, products over £80 | 9.2% | 9.2 to 9.2% | 1 |
| questionlocal branch reviews affect perception of big brands | 91% | 91 to 91% | 1 |
| questionwould use a business that replies to all reviews | 88% | 88 to 88% | 1 |
| questionpreferred AI-written review response | 58% | 58 to 58% | 1 |
| questionuse Instagram as a review platform | 34% | 34 to 34% | 1 |
| questionuse two review sites when choosing a local business | 36% | 36 to 36% | 1 |
| questionwould consider leaving a review after a positive experience | 67% | 67 to 67% | 1 |
| questionlikely to use a business that responds to all reviews | 84.5% | 80 to 89% | 2 |
| questionunlikely to use a business that never responds to reviews | 57% | 57 to 57% | 1 |
| questiononly consider reviews from the past two weeks | 22% | 22 to 22% | 1 |
| questionwould consider a business rated two stars or fewer | 3% | 3 to 3% | 1 |
| questionbelieve they saw a fake local business review in the past year | 62% | 62 to 62% | 1 |
| questionmost trusted platform for researching local businesses: Google | 66% | 66 to 66% | 1 |
| questionwould avoid a business with incorrect information online | 62% | 62 to 62% | 1 |
| questionmostly negative reviews cause loss of trust | 63% | 63 to 63% | 1 |
| questionwould abandon search over incorrect address details | 7% | 7 to 7% | 1 |
| questionsee fake business listings at least monthly | 23% | 23 to 23% | 1 |
| questioncustomer photos important in decisions: hotels | 32% | 32 to 32% | 1 |
| questionread-reviews-for-local-businesses | 97% | 97 to 97% | 1 |
| questiongoogle-as-review-source | 71% | 71 to 71% | 1 |
| questiongenai-for-local-recommendations | 45% | 45 to 45% | 1 |
| questionapple-maps-as-source | 27% | 27 to 27% | 1 |
| questionlocal-news-sites-as-source | 29% | 29 to 29% | 1 |
| questionwont-use-under-20-reviews | 47% | 47 to 47% | 1 |
| questionreviews-within-3-months | 74% | 74 to 74% | 1 |
| questionstar-floor-4.5 | 31% | 31 to 31% | 1 |
| questiontrust-factor-corroborated-by-other-reviews | 56% | 56 to 56% | 1 |
| questiontrust-factor-positive-experience | 46% | 46 to 46% | 1 |
| questiontrust-factor-posted-last-month | 44% | 44 to 44% | 1 |
| questiontrust-factor-high-star-rating | 42% | 42 to 42% | 1 |
| questiontrust-factor-owner-responded | 37% | 37 to 37% | 1 |
| questiontrust-factor-spelling-grammar | 36% | 36 to 36% | 1 |
| questiontrust-factor-photo-video | 36% | 36 to 36% | 1 |
| questiontrust-factor-named-reviewer | 35% | 35 to 35% | 1 |
| questiontrust-factor-liked-by-others | 30% | 30 to 30% | 1 |
| questiontrust-factor-reviewer-history | 27% | 27 to 27% | 1 |
| questiontrust-factor-long-detailed | 26% | 26 to 26% | 1 |
| questionwilling-to-use-5-or-fewer-reviews | 9% | 9 to 9% | 1 |
| questionreviews-within-1-week | 18% | 18 to 18% | 1 |
| questionreviews-within-2-weeks | 32% | 32 to 32% | 1 |
| questioncare-about-star-ratings | 92% | 92 to 92% | 1 |
| questionstar-floor-5 | 10% | 10 to 10% | 1 |
| questionstar-floor-4 | 68% | 68 to 68% | 1 |
| questionpositive-reviews-increase-likelihood | 85% | 85 to 85% | 1 |
| questioncheck-website-after-positive-reviews | 54% | 54 to 54% | 1 |
| questionresearch-after-positive-review | 66% | 66 to 66% | 1 |
| questionpurchased-after-reading-reviews | 93% | 93 to 93% | 1 |
| questionregretted-purchase-after-reviews | 70% | 70 to 70% | 1 |
| questiontrust-in-reviews | 49% | 49 to 49% | 1 |
| questionnegative-reviews-deter | 77% | 77 to 77% | 1 |
| questionpurchase-or-book-after-positive-review | 34% | 34 to 34% | 1 |
| questionread-more-reviews-after-positive-review | 37% | 37 to 37% | 1 |
| questionvisit-location-after-positive-review | 31% | 31 to 31% | 1 |
| questionspent-over-1000-after-reviews | 27% | 27 to 27% | 1 |
| questionregret-under-50 | 18% | 18 to 18% | 1 |
| questionregret-over-1000 | 14% | 14 to 14% | 1 |
| questionunlikely to use a business that never replies to reviews | 42% | 42 to 42% | 1 |
| questionexpect business owners to respond to reviews | 89% | 89 to 89% | 1 |
| questionexpect response within a week | 81% | 81 to 81% | 1 |
| questiontemplated or generic responses make consumers unlikely to choose a business | 50% | 50 to 50% | 1 |
| questionlikely to use a business that responds only to positive reviews | 45% | 45 to 45% | 1 |
| questionexpect same-day response to review | 19% | 19 to 19% | 1 |
| questionexpect response by the following day | 32% | 32 to 32% | 1 |
| questiontrust AI platforms for business recommendations | 40% | 40 to 40% | 1 |
| questiontrust AI recommendations as much as traditional reviews | 42% | 42 to 42% | 1 |
| questionread AI-generated review summaries | 82% | 82 to 82% | 1 |
| questiondo not trust AI platforms for local searches | 32% | 32 to 32% | 1 |
| questionAI review summary: would read only this to decide | 23% | 23 to 23% | 1 |
| questionAI review summary: would also read positive and negative written reviews | 39% | 39 to 39% | 1 |
| questionAI review summary: would also use overall rating | 14% | 14 to 14% | 1 |
| questionAI review summary: would also search or filter reviews | 6% | 6 to 6% | 1 |
| questionAI review summary: would not read it | 18% | 18 to 18% | 1 |
| questionAI review summary: use as starting point then check further | 59% | 59 to 59% | 1 |
| questionbusinesses should be punished for fake reviews | 97% | 97 to 97% | 1 |
| questionfake-review businesses should be banned from review platforms | 57% | 57 to 57% | 1 |
| questionfake reviews should bring criminal charges or jail | 16% | 16 to 16% | 1 |
| questionreview platforms responsible for preventing fake reviews | 63% | 63 to 63% | 1 |
| questiongovernment or legal authorities responsible for preventing fake reviews | 25% | 25 to 25% | 1 |
| questionfake-review businesses should naturally lose customers | 54% | 54 to 54% | 1 |
| questionfake-review businesses should be removed from Google search results | 46% | 46 to 46% | 1 |
| questionuse local news outlets as a source of business reviews | 48% | 48 to 48% | 1 |
| questionwatch videos from everyday people on social media | 31% | 31 to 31% | 1 |
| questionuse only one review website before choosing | 27% | 27 to 27% | 1 |
| questionuse two or more review websites | 74% | 74 to 74% | 1 |
| questionlose trust after mostly negative written reviews (Local Business Discovery & Trust 2023) | 63% | 63 to 63% | 1 |
| questionreviews as recent as two weeks old impact decision | 20% | 20 to 20% | 1 |
| questiontrust reviews as much as personal recommendations | 46% | 42 to 50% | 2 |
| questionhighlighted review filter not useful | 19% | 19 to 19% | 1 |
| questionfind keyword filters and photos useful | 92% | 92 to 92% | 1 |
| questionread AI review summary then a variety of reviews | 48% | 48 to 48% | 1 |
| questionwould decide on AI review summary alone | 18% | 18 to 18% | 1 |
| questionsuspect review is fake if paid or incentivized | 42% | 42 to 42% | 1 |
| questiondo not expect review responses | 7% | 7 to 7% | 1 |
| questionexpect review response within two-three days to a week | 63% | 63 to 63% | 1 |
| questionopen to writing a business review | 96% | 96 to 96% | 1 |
| questionhave not written a review and never would | 4% | 4 to 4% | 1 |
| questionfeel their review would not make a difference | 10% | 10 to 10% | 1 |
| questiondo not recall being offered incentives to review | 36% | 36 to 36% | 1 |
| questionmost likely to leave a review when asked by email | 40% | 40 to 40% | 1 |
| questionmost likely to leave a review when asked in person | 27% | 27 to 27% | 1 |
| questionexpect review request by the following day | 48% | 48 to 48% | 1 |
| questionuse Apple Maps to read reviews | 16% | 16 to 16% | 1 |
| questionuse three or more review platforms | 41% | 41 to 41% | 1 |
| questionfind search-reviews function useful | 96% | 96 to 96% | 1 |
| questionfind sort-by-newest highly useful | 47% | 47 to 47% | 1 |
| questionfind 'highlighted' review feature not useful at all | 15% | 15 to 15% | 1 |
| questionrate 'sort by newest' review function highly useful | 47% | 47 to 47% | 1 |
| questionfeel positive if written reviews describe positive experiences | 69% | 69 to 69% | 1 |
| questionfeel positive if reviews are written by named users | 48% | 48 to 48% | 1 |
| questionwould not consider a business rated below three stars | 71% | 71 to 71% | 1 |
| questionexpect a business to have 20-99 reviews to trust its star rating | 59% | 59 to 59% | 1 |
| questionnumber of reviews does not affect trust in star rating | 12% | 12 to 12% | 1 |
| questionexpect reviews from within the past two weeks | 27% | 27 to 27% | 1 |
| questionwould use a business that responds to positive and negative reviews | 88% | 88 to 88% | 1 |
| questionexpect a business to respond to their reviews | 93% | 93 to 93% | 1 |
| questionexpect a review response within two to three days | 34% | 34 to 34% | 1 |
| questionexpect a review response within two weeks | 87% | 87 to 87% | 1 |
| questionunknowingly preferred the AI-generated review response | 58% | 58 to 58% | 1 |
| questiontrust reviews as much as social media influencers | 35% | 35 to 35% | 1 |
| questiontrust reviews as much as local influencer recommendations | 24% | 24 to 24% | 1 |
| questionreviews of local branches affect decision to use a chain store | 89% | 89 to 89% | 1 |
| questionlocal reviews of chains affect overall brand perception | 91% | 91 to 91% | 1 |
| questionhave not seen fake reviews on listed sites | 19% | 19 to 19% | 1 |
| questionconfident they have seen fake reviews on BBB | 9% | 9 to 9% | 1 |
| questionwould suspect a review is fake if it seemed AI-written | 40% | 40 to 40% | 1 |
| questionsuspicious when business owner suggests a review is fake | 19% | 19 to 19% | 1 |
| questionsuspicious of reviews from users without profile photos | 17% | 17 to 17% | 1 |
| questionwrote a review in the past year | 73% | 73 to 73% | 1 |
| questionleave positive reviews only | 38% | 38 to 38% | 1 |
| questionleave negative reviews only | 10% | 10 to 10% | 1 |
| questionleave both positive and negative reviews | 25% | 25 to 25% | 1 |
| questionalways leave a review when prompted | 19% | 19 to 19% | 1 |
| questionleft a review after being prompted by the business | 69% | 69 to 69% | 1 |
| questionprompted but did not write a review | 12% | 12 to 12% | 1 |
| questionmore likely to respond to review requests by email | 32% | 32 to 32% | 1 |
| questionexpect a same-day review request from food and drink brands | 24% | 24 to 24% | 1 |
| questionnot at all suspicious of reviews on Facebook | 7% | 7 to 7% | 1 |
| questionused internet to find information about a local business in past year | 99% | 99 to 99% | 1 |
| questionuse internet to find local business information more than once a week | 78% | 78 to 78% | 1 |
| questionuse internet to find local business information every day | 21% | 21 to 21% | 1 |
| questiondon't use internet to find local businesses | 1% | 1 to 1% | 1 |
| questionused Google to evaluate local businesses | 81% | 81 to 81% | 1 |
| questionused Yelp to evaluate local businesses | 53% | 53 to 53% | 1 |
| questionused Facebook to evaluate local businesses | 48% | 48 to 48% | 1 |
| questionused Apple Maps to evaluate local businesses | 13% | 13 to 13% | 1 |
| questionat least occasionally read online reviews for local businesses | 98% | 98 to 98% | 1 |
| questionalways or regularly read online reviews for local businesses | 77% | 77 to 77% | 1 |
| questionregularly read online reviews | 43% | 43 to 43% | 1 |
| questionreviews important or very important for service businesses and tradespersons | 84% | 84 to 84% | 1 |
| questionreviews not important for financial and legal services | 6% | 6 to 6% | 1 |
| questionleft a review for a local business in past 12 months | 74% | 74 to 74% | 1 |
| questionwould consider leaving a review for a positive experience | 67% | 67 to 67% | 1 |
| questionwould consider leaving a review for both positive and negative experiences | 33% | 33 to 33% | 1 |
| questiononly leave reviews for negative experiences | 7% | 7 to 7% | 1 |
| questionlikely to review if business went above and beyond | 88% | 88 to 88% | 1 |
| questionlikely to review if negative experience turned positive | 80% | 80 to 80% | 1 |
| questionlikely to review if business is family-owned | 74% | 74 to 74% | 1 |
| questionlikely to review if low star rating seems undeserved | 73% | 73 to 73% | 1 |
| questionlikely to review if business is fairly new | 77% | 77 to 77% | 1 |
| questionbusiness being part of a chain would not affect decision to review | 22% | 22 to 22% | 1 |
| questionowner response to a review makes them feel positive about the business | 55% | 55 to 55% | 1 |
| questionwould only use a 5-star business | 4% | 4 to 4% | 1 |
| questionwould consider a business rated two stars or fewer (2021) | 3% | 3 to 3% | 1 |
| questiononly consider businesses with five stars (2021) | 4% | 4 to 4% | 1 |
| questionreview recency means nothing to them | 7% | 7 to 7% | 1 |
| questionoverall average star rating important or very important | 85% | 85 to 85% | 1 |
| questionhigher average star rating than competitors important | 76% | 76 to 76% | 1 |
| questionrecency of latest reviews important | 73% | 73 to 73% | 1 |
| questionowner responding to reviews makes them feel positive about a business | 55% | 55 to 55% | 1 |
| questionunlikely to use a business that does not respond to reviews | 57% | 57 to 57% | 1 |
| questionnot at all likely to use a business that does not respond to reviews | 22% | 22 to 22% | 1 |
| questionfairly likely to use a business that responds to all reviews | 59% | 59 to 59% | 1 |
| questionwould use a business that responds only to negative reviews | 52% | 52 to 52% | 1 |
| questionnot prompted to leave a review in last 12 months | 17% | 17 to 17% | 1 |
| questionleft a review every time prompted | 12% | 12 to 12% | 1 |
| questionleft a review at least half the times prompted | 35% | 35 to 35% | 1 |
| questionuse Google Maps to find local business information | 45% | 45 to 45% | 1 |
| questionApple-device users preferring Google Maps for business research | 59% | 59 to 59% | 1 |
| questiontrust business's own website for business information | 36% | 36 to 36% | 1 |
| questionuse business information sites to discover new local businesses | 61% | 61 to 61% | 1 |
| questionuse business information sites to find known-but-unused businesses | 56% | 56 to 56% | 1 |
| questionuse business information sites for information about known businesses | 41% | 41 to 41% | 1 |
| questionwould call business to confirm an incorrect address | 36% | 36 to 36% | 1 |
| questionwould seek an alternative business after finding an incorrect address | 28% | 28 to 28% | 1 |
| questionwould abandon search after finding an incorrect address | 7% | 7 to 7% | 1 |
| questionwould take action after finding incorrect business details | 65% | 65 to 65% | 1 |
| questionwould lose trust in a business over a low average review rating | 44% | 44 to 44% | 1 |
| questionwould not consider a business rated below 3 stars | 87% | 87 to 87% | 1 |
| questionhigh average review rating important when choosing a hotel | 42% | 42 to 42% | 1 |
| questionhigh number of positive written reviews important when choosing a hotel | 41% | 41 to 41% | 1 |
| questionhigh average review rating important when choosing tradespeople/SABs | 44% | 44 to 44% | 1 |
| questionfind YouTube information trustworthy | 42% | 42 to 42% | 1 |
| questionno strong opinion on Threads information trustworthiness | 41% | 41 to 41% | 1 |
| questionfind TikTok information untrustworthy | 43% | 43 to 43% | 1 |
| questionuse Facebook weekly to find local business information | 30% | 30 to 30% | 1 |
| questionuse YouTube more than weekly to find local business information | 27% | 27 to 27% | 1 |
| questionuse TikTok at least monthly to find local business information | 31% | 31 to 31% | 1 |
| edition2023 | 67% | 47 to 87% | 2 |
| edition2024 | 76% | 76 to 76% | 1 |
Every figure, with its source
One row per published figure: the figure as the source's own page publishes it, the page, and the day it was read. A figure that is not on a page we read is not on this one.
| Source | Figure | Breakdown | Read |
|---|---|---|---|
| BrightLocal - Local Consumer Review Survey 2022 | 99% | used internet to find information about a local business in past year | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 98% | at least occasionally read online reviews for local businesses | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 97% | read-reviews-for-local-businesses | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 97% | businesses should be punished for fake reviews | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2025 | 96% | open to writing a business review | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 96% | find search-reviews function useful | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 93% | purchased-after-reading-reviews | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 93% | expect a business to respond to their reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 92% | care-about-star-ratings | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2025 | 92% | find keyword filters and photos useful | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 91% | local branch reviews affect perception of big brands | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 91% | local reviews of chains affect overall brand perception | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 89% | likely to use a business that responds to all reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 89% | expect business owners to respond to reviews | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 89% | reviews of local branches affect decision to use a chain store | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 89% | likely to use a business that responds to all reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 88% | would use a business that replies to all reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 88% | would use a business that responds to positive and negative reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 88% | likely to review if business went above and beyond | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2025 | 87% | 2023 | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 87% | expect a review response within two weeks | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 87% | would not consider a business rated below 3 stars | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 85% | positive-reviews-increase-likelihood | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2022 | 85% | overall average star rating important or very important | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 84% | reviews important or very important for service businesses and tradespersons | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 82% | read AI-generated review summaries | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 81% | expect response within a week | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 81% | 2024 | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 81% | used Google to evaluate local businesses | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 80% | likely to use a business that responds to all reviews | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2022 | 80% | likely to review if negative experience turned positive | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 78% | use internet to find local business information more than once a week | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 77% | negative-reviews-deter | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 77% | 2024 | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 77% | always or regularly read online reviews for local businesses | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 77% | likely to review if business is fairly new | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 76% | higher average star rating than competitors important | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 75% | 2024 | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 74% | reviews-within-3-months | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2025 | 74% | use two or more review websites | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 74% | left a review for a local business in past 12 months | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 74% | likely to review if business is family-owned | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 73% | wrote a review in the past year | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 73% | likely to review if low star rating seems undeserved | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 73% | recency of latest reviews important | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 71% | google-as-review-source | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 71% | would not consider a business rated below three stars | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 70% | regretted-purchase-after-reviews | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 69% | feel positive if written reviews describe positive experiences | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 69% | left a review after being prompted by the business | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 68% | star-floor-4 | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2022 | 67% | would consider leaving a review after a positive experience | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 67% | would consider leaving a review for a positive experience | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 66% | most trusted platform for researching local businesses: Google | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 66% | research-after-positive-review | 2026-10-12 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 65% | would take action after finding incorrect business details | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 63% | mostly negative reviews cause loss of trust | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 63% | review platforms responsible for preventing fake reviews | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2025 | 63% | lose trust after mostly negative written reviews (Local Business Discovery & Trust 2023) | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2025 | 63% | expect review response within two-three days to a week | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 62% | believe they saw a fake local business review in the past year | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 62% | would avoid a business with incorrect information online | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 62% | would avoid a business with incorrect information online | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 61% | use business information sites to discover new local businesses | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 59% | AI review summary: use as starting point then check further | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 59% | expect a business to have 20-99 reviews to trust its star rating | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 59% | fairly likely to use a business that responds to all reviews | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 59% | Apple-device users preferring Google Maps for business research | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 58% | preferred AI-written review response | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 58% | unknowingly preferred the AI-generated review response | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 57% | unlikely to use a business that never responds to reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 57% | fake-review businesses should be banned from review platforms | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2022 | 57% | unlikely to use a business that does not respond to reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 56% | trust-factor-corroborated-by-other-reviews | 2026-10-12 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 56% | use business information sites to find known-but-unused businesses | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 55% | owner response to a review makes them feel positive about the business | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 55% | owner responding to reviews makes them feel positive about a business | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 54% | check-website-after-positive-reviews | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 54% | fake-review businesses should naturally lose customers | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2022 | 53% | used Yelp to evaluate local businesses | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 52% | would use a business that responds only to negative reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 50% | templated or generic responses make consumers unlikely to choose a business | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 50% | trust reviews as much as personal recommendations | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 49% | trust-in-reviews | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2025 | 48% | use local news outlets as a source of business reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2025 | 48% | read AI review summary then a variety of reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2025 | 48% | expect review request by the following day | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 48% | feel positive if reviews are written by named users | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 48% | used Facebook to evaluate local businesses | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 47% | wont-use-under-20-reviews | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 47% | find sort-by-newest highly useful | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 47% | rate 'sort by newest' review function highly useful | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 47% | 2023 | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 46% | trust-factor-positive-experience | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 46% | fake-review businesses should be removed from Google search results | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 45% | genai-for-local-recommendations | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 45% | likely to use a business that responds only to positive reviews | 2026-10-12 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 45% | use Google Maps to find local business information | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 44% | trust-factor-posted-last-month | 2026-10-12 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 44% | would lose trust in a business over a low average review rating | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 44% | high average review rating important when choosing tradespeople/SABs | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2025 | 43% | find Facebook information untrustworthy | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 43% | regularly read online reviews | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 43% | find TikTok information untrustworthy | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 42% | trust-factor-high-star-rating | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 42% | unlikely to use a business that never replies to reviews | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 42% | trust AI recommendations as much as traditional reviews | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2025 | 42% | trust reviews as much as personal recommendations | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2025 | 42% | suspect review is fake if paid or incentivized | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 42% | high average review rating important when choosing a hotel | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 42% | find YouTube information trustworthy | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 41% | use three or more review platforms | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 41% | use business information sites for information about known businesses | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 41% | high number of positive written reviews important when choosing a hotel | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 41% | no strong opinion on Threads information trustworthiness | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 40% | trust AI platforms for business recommendations | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2025 | 40% | most likely to leave a review when asked by email | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 40% | would suspect a review is fake if it seemed AI-written | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 39% | AI review summary: would also read positive and negative written reviews | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 38% | leave positive reviews only | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 37% | trust-factor-owner-responded | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 37% | read-more-reviews-after-positive-review | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 36% | use two review sites when choosing a local business | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 36% | trust-factor-spelling-grammar | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 36% | trust-factor-photo-video | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2025 | 36% | do not recall being offered incentives to review | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 36% | trust business's own website for business information | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 36% | would call business to confirm an incorrect address | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 35% | trust-factor-named-reviewer | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 35% | trust reviews as much as social media influencers | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 35% | left a review at least half the times prompted | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 34% | use Instagram as a review platform | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 34% | purchase-or-book-after-positive-review | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 34% | expect a review response within two to three days | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 33% | would consider leaving a review for both positive and negative experiences | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 32% | customer photos important in decisions: hotels | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 32% | reviews-within-2-weeks | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 32% | expect response by the following day | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 32% | do not trust AI platforms for local searches | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 32% | more likely to respond to review requests by email | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 31% | star-floor-4.5 | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 31% | visit-location-after-positive-review | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2025 | 31% | watch videos from everyday people on social media | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 31% | use TikTok at least monthly to find local business information | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 30% | trust-factor-liked-by-others | 2026-10-12 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 30% | use Facebook weekly to find local business information | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 29% | local-news-sites-as-source | 2026-10-12 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 28% | would seek an alternative business after finding an incorrect address | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 27% | apple-maps-as-source | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 27% | trust-factor-reviewer-history | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 27% | spent-over-1000-after-reviews | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2025 | 27% | use only one review website before choosing | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2025 | 27% | most likely to leave a review when asked in person | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 27% | expect reviews from within the past two weeks | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 27% | use YouTube more than weekly to find local business information | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 26% | trust-factor-long-detailed | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 25% | government or legal authorities responsible for preventing fake reviews | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 25% | leave both positive and negative reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 24% | trust reviews as much as local influencer recommendations | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 24% | expect a same-day review request from food and drink brands | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 23% | see fake business listings at least monthly | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 23% | AI review summary: would read only this to decide | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2022 | 22% | only consider reviews from the past two weeks | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 22% | business being part of a chain would not affect decision to review | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 22% | not at all likely to use a business that does not respond to reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 21% | use internet to find local business information every day | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2025 | 20% | reviews as recent as two weeks old impact decision | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 19% | expect same-day response to review | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2025 | 19% | highlighted review filter not useful | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 19% | have not seen fake reviews on listed sites | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 19% | suspicious when business owner suggests a review is fake | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 19% | always leave a review when prompted | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 18% | reviews-within-1-week | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 18% | regret-under-50 | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 18% | AI review summary: would not read it | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2025 | 18% | would decide on AI review summary alone | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 17% | suspicious of reviews from users without profile photos | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 17% | not prompted to leave a review in last 12 months | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 16% | fake reviews should bring criminal charges or jail | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 16% | use Apple Maps to read reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 15% | find 'highlighted' review feature not useful at all | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 14% | regret-over-1000 | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2026 | 14% | AI review summary: would also use overall rating | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2022 | 13% | used Apple Maps to evaluate local businesses | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 12% | number of reviews does not affect trust in star rating | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 12% | prompted but did not write a review | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 12% | left a review every time prompted | 2026-10-29 |
| GOV.UK (DBT) - Investigating the prevalence and impact of fake reviews | 11% | share of e-commerce reviews likely fake | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 10% | star-floor-5 | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2025 | 10% | feel their review would not make a difference | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 10% | leave negative reviews only | 2026-10-29 |
| GOV.UK (DBT) - Investigating the prevalence and impact of fake reviews | 9.2% | purchase uplift from well-written fake reviews, products over £80 | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 9% | willing-to-use-5-or-fewer-reviews | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2024 | 9% | confident they have seen fake reviews on BBB | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 7% | would abandon search over incorrect address details | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2025 | 7% | do not expect review responses | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 7% | not at all suspicious of reviews on Facebook | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 7% | only leave reviews for negative experiences | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 7% | review recency means nothing to them | 2026-10-29 |
| BrightLocal - Local Business Discovery & Trust Report 2023 | 7% | would abandon search after finding an incorrect address | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2025 | 6% | used ChatGPT or other AI to find reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2026 | 6% | AI review summary: would also search or filter reviews | 2026-10-12 |
| BrightLocal - Local Consumer Review Survey 2022 | 6% | reviews not important for financial and legal services | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2025 | 4% | never read online business reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2025 | 4% | have not written a review and never would | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 4% | would only use a 5-star business | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 4% | only consider businesses with five stars (2021) | 2026-10-29 |
| GOV.UK (DBT) - Investigating the prevalence and impact of fake reviews | 3.1% | purchase uplift from well-written fake reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 3% | would consider a business rated two stars or fewer | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2024 | 3% | 2024 | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 3% | would consider a business rated two stars or fewer (2021) | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 2% | never read online business reviews | 2026-10-29 |
| BrightLocal - Local Consumer Review Survey 2022 | 1% | don't use internet to find local businesses | 2026-10-29 |
The sentence each figure was read from (213)
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
99% of consumers have used the internet to find information about a local business in the last year.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
98% of people at least ‘occasionally’ read online reviews for local businesses.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
97% of consumers read reviews for local businesses
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
97% of consumers think businesses should face punishment for fake reviews
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
96% of consumers are open to writing your business a review.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
96% of consumers said that the ’search reviews’ function is useful to them in some way.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
93% of consumers have made a purchase after reading reviews, with 27% spending over $1,000
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
93% of consumers would expect a business to respond to their reviews.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
92% of consumers care about star ratings when choosing a business, with the stars they require continuing to rise.
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
Plus, if you know that 92% of consumers find keyword filters and photos useful in some way, that can serve as inspiration for encouraging your customers to be more creative and detailed in their feedback.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
91% of consumers say local branch reviews impact their overall perceptions of big brands in some way.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
91% of consumers feel that local reviews of chains and franchises impact their overall perception of the brand in some way.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
89% of consumers are 'highly' or 'fairly' likely to use a business that responds to all of its online reviews.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
89% of consumers expect business owners to respond to reviews
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
89% of consumers said that the reviews of local branches would impact their decision to use the store in some way.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
89% of consumers say they would be ‘fairly’ or ‘highly’ likely to use a business that responds to all reviews, positive and negative.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
88% of consumers would use a business that replies to all of its reviews, compared to just 47% who would use a business that doesn’t respond to reviews at all.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
88% of consumers would use a business that responds to both positive and negative reviews, compared to just 47% that said they would consider using a business that doesn’t respond to any reviews.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
88% of consumers say they would be ‘likely’ or ‘highly likely’ to leave a review if the business went above and beyond to ensure they had an exceptional experience.
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
But, after a slight decrease in the percentage of consumers saying they used it to find reviews in 2024 (from 87% in 2023 to 81%), Google has climbed back up.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
Meanwhile, 87% of consumers said they expect review responses within two weeks, and only 4% feel it doesn’t matter when they receive one.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
Well, our Local Consumer Review Survey this year found that 87% of consumers would not consider a business with an average rating below 3 stars, so that feels like a good indicator.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
85% of people are more likely to use a business after reading positive reviews, while negative reviews deter 77% of consumers
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
The overall average star rating of the business (85% said this was ‘important’ or ‘very important’)
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
Service businesses and tradespersons (84% said reviews are ‘important’ or ‘very important’ in their decision)
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
82% of consumers read AI-generated review summaries, with 23% willing to rely solely on these to make a decision
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
19% of consumers expect a same-day response to their review, while 81% expect a response within a week
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
Google remains the most-used website for reading online reviews, although the percentage of consumers using it for this has dropped from 87% in 2023 to 81% in 2024.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
Consumer use of Google to evaluate local businesses has leapt from 63% in 2020 to 81% in 2021.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
80% of consumers say they’re likely to use a business that responds to all of its reviews.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
80% of consumers say they would be ‘likely’ or ‘highly likely’ to leave a review if they initially had a negative experience that was turned into a very positive experience.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
78% of consumers use the internet to find information about local businesses more than once a week (up from 69% in 2020).
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
A huge 85% of consumers say positive reviews make them more likely to use a business, while 77% say negative reviews make them less likely to choose one.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
77% of consumers use at least two review platforms in their business research.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
77% of consumers ‘always’ or ‘regularly’ read online reviews when browsing for local businesses (up from 60% in 2020).
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
77% of consumers say they would be ‘likely’ or ‘highly likely’ to leave a review if they knew that the business was fairly new.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
The business having a higher average star rating than other businesses they’re considering (76%)
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
The chart above shows that the percentage of consumers ‘always’ or ‘regularly’ reading online reviews has held fast over the last three years (75% in 2024 against 76% in 2023).
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
74% only care about reviews written in the last three months
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
So, we can infer that less people are checking multiple sources of review information than before, but on the whole, 74% of consumers say they use two or more.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
74% of consumers left reviews for local businesses in the last 12 months.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
74% of consumers say they would be ‘likely’ or ‘highly likely’ to leave a review if they knew that the business was family-owned, while only 43% feel the same about a large chain.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
While the numbers are roughly the same as last year, slightly more consumers have written reviews in the past year (73% vs 72% in 2023).
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
73% of consumers say they would be ‘likely’ or ‘highly likely’ to leave a review if the business had a low average star rating and they didn’t think it was deserved.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
How recent the latest reviews are (73%)
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
Google has always been the standout source for reviews, but this year its share has dipped from 83% in 2025 to 71%.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
71% of consumers would not consider using a business with an average rating below three stars, 16% lower than in 2023.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
70% of consumers have made a purchase they later regretted after reading reviews, with 14% regretting spending over $1,000
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
69% of consumers would feel positive about using a business if its written reviews describe positive experiences (static against 2023, which was down from 75% in 2022).
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
69% of consumers can recall leaving a business review after being prompted by the brand within the last year, vs.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
Seven in ten (68%) will only use a business with four or more stars, up from 55% in 2025.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
67% will consider leaving a review for a positive experience, while 40% will consider leaving a review for a negative experience.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
67% of consumers will consider leaving a review for a positive experience, while 40% will consider leaving a review for a negative experience.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
The top three most trusted platforms for researching local businesses are Google (66%), Google Maps (45%), and a business’s own website (36%).
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
Consumers are more likely to do more research (66%) than make a purchase or booking (34%) after reading a positive review
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
65% of consumers said they would take action, either by contacting the business directly or researching elsewhere to confirm the details.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
Seeing mostly negative written reviews would cause 63% of consumers to lose trust in a business.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
63% of consumers think review platforms should be responsible for detecting and preventing fake reviews
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
In the Local Business Discovery and Trust Report 2023, we found that 63% of consumers would lose trust in a business after seeing mostly negative written reviews.
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
Based on this data, we can see that 63% of consumers expect a response between two to three days up to a week.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
62% believe they've seen a fake review for a local business in the past year.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
62% of consumers would avoid using a business if they found incorrect information online.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
62% of consumers would avoid using a business if they found incorrect information online in 2023, compared to 63% in 2021.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
The percentage of consumers using business information sites to discover new local businesses has decreased from 66% in 2021 to 61% in 2023.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
23% are happy to read just this information before making a decision, while 59% use summaries as a starting point, then check star ratings, read full reviews, or filter for specific information.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
Most consumers expect a business to have between 20-99 reviews (59%), which has not changed since 2023.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
59% of users said they are fairly likely to use a business that responds to all reviews.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
Of these users, 59% named Google Maps as their preferred maps app for business research and discovery.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
58% of consumers preferred the AI-written review response when shown one written by a human and one generated with AI.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
58% of consumers unknowingly chose the AI-generated review response as their preferred response!
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
57% say they would be 'not very' or 'not at all' likely to use a business that doesn't respond to reviews at all.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
Consumers believe businesses caught using fake reviews should be banned from review platforms (57%) or removed from Google search results (46%)
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
57% of consumers say they would be ‘not very’ or ‘not at all’ likely to use a business that doesn’t respond to reviews at all.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
1 The review is backed up by other reviews with similar sentiment 56%
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
The percentage of consumers using business information sites to find businesses they are aware of, but have never used, dropped from 66% in 2021 to 56% in 2023.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
Anyone trying to decide whether to start responding to reviews should pay attention to the fact that 55% of consumers said that a response from the business owner makes them feel positive about that business.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
We’ve already seen that 55% of consumers said that the business owner responding to the review would make them feel positively about a business, so this could be the key differentiator between you and your competitors.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
After reading positive reviews, 54% of consumers then check the business’s website
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
54% believe businesses should naturally lose customers as their reputation is damaged, while others may expect more severe measures.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
Consumer use of Yelp to evaluate local businesses has climbed from 32% in 2020 to 53% in 2021.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
What also makes sense here is that 52% said they would use a business if a merchant responded to only negative reviews, meaning that it is very important that, at a minimum, negative reviews are responded to.”
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
Templated or generic responses make 50% of consumers unlikely to choose a business
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
50% of consumers trust reviews as much as personal recommendations from friends and family.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
While trust in reviews has fluctuated over time, it still sits at a significant 49% today.
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
48% of US adults turn to local news outlets as sources for local business reviews.
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
The majority (48%) said they'd read the review summary, before going on to read a variety of positive and negative reviews.
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
48% of consumers expect to receive the prompt by the following day, with 24% of that figure opting for the same day!
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
In 2024, 8% more consumers feel positive about a business if its reviews are written by named users than in 2023 (48% in 2024 vs.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
Consumer use of Facebook to evaluate local businesses has dropped from 54% in 2020 to 48% in 2021.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
47% of consumers won’t use a business that has fewer than 20 reviews
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
‘Sort by newest’ is deemed the most useful review function, with 47% of consumers finding it ‘highly useful.’
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
47% of consumers rated the ‘sort by newest’ function as ‘highly useful,’ which tells us that almost half of consumers consider review recency as important when deciding which business to use.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
In 2023, consumers seemed confident that reviews with just ratings and no words would make them suspicious that reviews were fake (47%).
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
2 The written review describes a positive experience 46%
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
And 46% want rule-breaking businesses removed from Google search results.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
Use of ChatGPT and other generative AI tools for local recommendations has grown rapidly, rising from 6% last year to 45% and becoming the third most popular source of business recommendations.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
When looking at reviews split by sentiment, far fewer consumers are likely to use a business that responds only to positive (45%) or negative (47%) reviews.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
Google Maps has come out as the second most trusted platform, with 45% of consumers saying they use it to find information about local businesses.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
3 The review has been posted within the last month 44%
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
Meanwhile, our findings show that 44% of consumers would lose trust in a business if they saw what they would consider a “low” average review rating.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
Out of these industries, consumers think it’s important that tradespeople and SABs are reputable, with two of the top most important factors being a high average review rating (44%) and a high number of positive reviews (43%).
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
, where we discovered that 43% of US consumers find the information they see on Facebook to be untrustworthy.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
For 43% of consumers, reading online reviews is now a regular occurrence.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
TikTok is perceived to be untrustworthy by 43% of consumers, the same figure as for Facebook.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
4 The review has a high star rating 42%
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
42% of consumers are unlikely to use a business that ignores its reviews entirely
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
42% trust AI platforms as much as traditional reviews for local recommendations
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
In fact, while our 2020 report found that 79% of consumers trust reviews as much as personal recommendations, this now sits at 42% in 2025.
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
42% of consumers would think a review is fake if they feel it might be part of a paid or incentivized agreement.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
High average review ratings are seen as more important for hospitality-focused businesses: hotels (42%) and food and drink (41%).
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
42% of consumers believe that the information they see on YouTube is either somewhat or strongly trustworthy.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
41% of consumers use three or more review platforms.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
The percentage of consumers using business information sites to find information about known businesses has decreased from 48% in 2021 to 41% in 2023.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
Similarly, 41% of consumers highlighted that a high number of positive written reviews was most important to them when looking for information about hotels.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
Consumers are most ambivalent towards Threads, the newest competitor within the social media environment (at the time of publication)—41% of consumers have no strong opinions about the trustworthiness of the information on the app.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
40% of consumers trust AI platforms to provide business recommendations
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
In fact, the percentage of consumers that said they’d be most likely to leave a review when asked by email has increased from 32% to 40%.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
40% of consumers said they’d suspect a review was fake if they felt like AI had written it.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
I would read this information, as well as a variety of positive and negative written reviews to guide my decision 39%
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
The chart above highlights a positive shift in the percentage of consumers leaving positive reviews (38% in 2024 vs.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
5 The business owner has responded to the review 37%
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
Most consumers seek additional information: 37% go on to read more reviews, and 24% visit the business’s social media channels.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
36% of consumers use two review sites when deciding to use local businesses, while 41% of consumers use three or more sites.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
6= The written review has spelling and grammar of high quality 36%
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
6= There is an appealing photograph or video of the product or service accompanying the review 36%
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
The good news, though, is that 36% of consumers said they don’t recall being offered incentives by a business to leave a review within the last year.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
A business’s own website is the third most trusted method of finding business information (36%), which suggests that consumers are more likely to trust what Google is telling them—which is interesting, as business information on things like Google Business Profile could well be provided by the business itself, perhaps unknown to the consumer.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
36% of consumers would call the business to confirm the correct address, as opposed to 41% in 2021.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
7 The reviewer is named, rather than anonymous 35%
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
We found that the percentage of consumers who said they trust reviews as much as social media influencers has remained at 35% since 2023.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
35% of consumers say they left a review at least half of the times they were prompted to do so by a business in the last 12 months.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
34% of consumers use Instagram, and 23% use TikTok as alternative local business review platforms.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
Grouping these actions into ‘Research’ versus ‘Purchase’ steps shows that 66% of consumers do further research after reading a positive review, while 34% are ready to buy or make a booking.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
34% of consumers expect a response to their reviews within two to three days of posting.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
A crossover of 33% will consider both.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
Business photos taken by customers are seen as particularly important decision-making factors for hotel (32%), food and drink (29%), and beauty and wellbeing (26%) industries.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
32% look for reviews written in the last two weeks, a huge jump from last year (20%).
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
32% of consumers want a response by the following day (up from 18% in 2025), and 81% expect to hear back within a week.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
Yet, the levels of consumer trust in AI for local searches are surprisingly high, with more users trusting them (40%) than not (32%).
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
Despite email being a busy place, 32% of consumers still say they are more likely to respond to review requests this way.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
31% of consumers will only use a business that has 4.5+ stars
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
Some visit the business location (31%), contact the business (20%), or make an appointment (20%).
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
Next, 31% of respondents said they watch videos from everyday people on social media.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
Plus, while the Local Consumer Review Survey found that 20% of consumers were using TikTok for local business discovery as of January 2023, we can see here that 31% of consumers are now using it on at least a monthly basis.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
8 Other users have ‘liked’ or reacted to the review 30%
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
30% of consumers use Facebook to find local business information on at least a weekly basis.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
One notable decline is local news sites, which fell sharply from 48% to 29%.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
28% of consumers would seek an alternative business to meet their needs, a decrease from 33% in 2021.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
Apple Maps nearly doubled in usage from 14% in 2025 to 27%.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
9 The reviewer has posted reviews for various different businesses 27%
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
In fact, 27% of consumers have spent more than $1,000 after reading reviews, with 13% spending over $5,000.
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
27% of consumers said they only use one website for reading reviews before deciding to use a local business, which is up 4% on 2024’s findings.
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
The second method in which consumers are most likely to write a review is if you simply ask them in person (27%).
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
27% of consumers expect to see business reviews as fresh as two weeks, up from 25% in 2023, which was up from 22% in 2022.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
This is closely followed by YouTube, which 27% of consumers say they use to find local business information more than once a week.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
10 The review is long and detailed 26%
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
25% think the government and legal authorities should be detecting and preventing fake reviews
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
The percentage of consumers leaving both types of reviews has decreased from 33% in 2022 to 25% in 2024.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
24% of consumers said they trust consumer reviews as much as local influencer recommendations.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
24% of consumers expect to be asked to leave a review for food and drink brands on the same day as their experience.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
23% of consumers are coming across fake business listings at least once a month.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
I would be happy to read only this information to guide my decision 23%
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
The amount of people who only pay attention to reviews left in the previous two weeks has dropped from 50% to 22%.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
It’s cold comfort, but comfort nonetheless, that 22% of consumers say that the business being part of a chain wouldn’t impact their decision.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
And at the other end of the scale, 22% say they’re ‘not likely at all’ to use businesses that don’t respond to any reviews at all.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
21% of consumers use the internet to find information about local businesses every day (down from 34% every day).
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
Interestingly, 20% of consumers feel that reviews as recent as two weeks old are impactful to their decisions, which is down 7% on 2024.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
19% of consumers expect a response to their review on the same day they post it, up from 6% last year.
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
Arguably, the majority of users find these features useful at least in some way, but almost a fifth of consumers (19%) said that the highlighted review was ‘not useful’ to them, and 13% said that sorting reviews by the lowest rating was also ‘not useful’—these must be our consumers wanting to read descriptions of positive experiences!
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
Just 19% said they hadn’t seen any on the sites we provided, which remains static compared to 2023.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
They also seem less certain that seeing business owners suggesting a review is fake would make them suspicious of fakeness (19% vs 30% in 2023).
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
The percentage of consumers that ‘always’ left a review when prompted has increased from 12% in 2023 to 19% in 2024.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
18% of consumers are only swayed by reviews written within the last week.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
For 18% this was less than $50, but for many, the money wasted was significantly higher.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
I would not read the information summarized by AI to guide my decision 18%
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
However, almost a fifth (18%) of consumers told us they'd be willing to make a decision based on this information alone!
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
Further, they’re now less suspicious of reviews from users without profile photos (17% vs 27% in 2023).
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
17% of consumers say they haven’t been prompted to leave a review by a business in the last 12 months.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
16% think fake reviews should result in criminal charges or jail time for the business owner
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
Consumer use of Apple Maps and Trustpilot has increased by 3% since 2022, from 13% to 16% and 7% to 10%, respectively.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
The largest percentage of consumers who do not find a feature useful at all is 15% for a ‘highlighted’ review.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
14% regret spending more than $1,000 after reading reviews, with 2% regretting spending more than $10,000.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
I would read this information, and use the overall review rating to guide my decision 14%
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
Only 13% of consumers used Apple Maps to evaluate local businesses in 2021.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
12% of consumers said that the number of reviews does not impact the trust in their star rating, down 2% since 2023.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
Coupled with this, only 12% of consumers said they were prompted but did not write a review, compared to 19% in 2023.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
12% of consumers say they left a review every time a business prompted them to do so in the last 12 months.
- GOV.UK (DBT) - Investigating the prevalence and impact of fake reviews, read 2026-10-29:
11% to 15% of all reviews on e-commerce platforms for 3 common product categories (consumer electronics, home and kitchen, sports and outdoors) are likely fake
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
Luckily for businesses, just 10% of consumers say they will only use businesses with a five-star rating, so there’s no need to sweat if you drop a few decimal places.
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
Meanwhile, 10% of consumers said they don’t feel that their review would make a difference to others.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
34% in 2022) and negative reviews (10% in 2024 vs.
- GOV.UK (DBT) - Investigating the prevalence and impact of fake reviews, read 2026-10-29:
fake reviews had a greater impact on consumer behaviour for consumer electronics and higher-priced products, and in particular consumers were 9.2% more likely to purchase a product with well-written fake reviews if the product price was greater than £80
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
47% of consumers won’t use a business with fewer than 20 reviews, and only 9% are willing to use one with five or fewer.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
Despite a lower percentage of consumers saying they’ve used BBB to read reviews in 2024, there has been an increase in the percentage of consumers who are confident they have seen fake reviews there (9% in 2024 vs.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
7% of consumers would abandon their search for a business entirely if they found incorrect address details, compared to 3% in 2021.
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
Just 7% of consumers say they don’t expect review responses, so there is a significant expectation to continue the customer journey after their experience.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
Only 7% of consumers say they're 'not at all' suspicious of reviews on Facebook.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
7% of consumers only leave reviews for negative experiences, while 34% of consumers only leave reviews for positive experiences.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
It’s worth noting that 7% of our survey respondents said that review recency didn’t mean anything to them.
- BrightLocal - Local Business Discovery & Trust Report 2023, read 2026-10-29:
7% of consumers would abandon their search there and then, compared to 3% in 2021.
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
Another surprising finding is that, after 9% of consumers said they used ChatGPT or other AI to find reviews in 2024, this is down to 6%.
- BrightLocal - Local Consumer Review Survey 2026, read 2026-10-12:
I would read this information, and search or filter reviews for relevant information to guide my decision 6%
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
It’s also interesting to see that 6% of consumers consider reviews for financial and legal services to be ‘not important’.
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
The good news for local businesses, though, is that just 4% of consumers say they ‘never’ read online business reviews.
- BrightLocal - Local Consumer Review Survey 2025, read 2026-10-29:
Among that, ust 4% of consumers said that they haven’t written a review in the last year and never would, which is consistent with our findings since 2023.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
The percentage of consumers who would only use a 5-star business has fallen from 12% in 2020 to just 4% in 2021.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
Perhaps in line with consumer trust in reviews somewhat dwindling (as we’ll see later), it makes sense that there’s been a drop in those only expecting to see five stars, from 12% in 2020 to just 4% in 2021.
- GOV.UK (DBT) - Investigating the prevalence and impact of fake reviews, read 2026-10-29:
well-written fake reviews distort consumer decision making - consumers were 3.1% more likely to purchase a product with well-written fake reviews
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
In 2021, just 3% said they would consider using a business with an average star rating of two or fewer stars.
- BrightLocal - Local Consumer Review Survey 2024, read 2026-10-29:
Meanwhile, just 3% of consumers say they ‘never’ read online reviews, reflecting how ingrained reviews are in most consumers’ business research.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
In 2021, just 3% of consumers said they would consider using a business with an average star rating of two or fewer stars.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
The percentage of people ‘never’ reading reviews when browsing local businesses has fallen from 13% in 2020 to just 2% in 2021.
- BrightLocal - Local Consumer Review Survey 2022, read 2026-10-29:
1% of consumers say they don’t use the internet to find local businesses at all; that’s an incredible 99% of consumers using the internet to find local businesses.
Read in full, publishes no figure
2 named sources were read in full on the dates shown and print no usable figure. They are counted, never filled in.
- GOV.UK (DBT) - fake reviews consultation impact assessment (PDF), read 2026-09-29: every candidate on the page was refused
- Which? - Tackling fake and misleading reviews, read 2026-10-29: every candidate on the page was refused
Methodology
Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).
6 of the 8 named sources that could be read published a usable figure; 2 published none and are recorded as not published, never filled in; 0 could not be read (blocked, dead or unreachable) and count nowhere.
The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source for each breakdown it prices, in % (a source's median where its page yielded several accepted sentences for one breakdown), so a page that gives figures for several breakdowns gives one for each and N counts 208 figures, never sentences; 341 candidate sentence(s) were refused by a reviewer with the reason recorded.
The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): every published reading of how consumers use reviews to choose a local business, side by side with its date, market, sample and question wording: BrightLocal's annual Local Consumer Review Survey (Google as a review source 87% in 2023, 81% in 2024, 83% in 2025 and 71% in 2026 as consumers spread across an average of six review sites; 45% leaving a Google review in the past year; the star-rating floor below which consumers will not consider a business) and its 2023 Local Business Discovery & Trust report, beside the UK government's reading of the other side of the ledger - DBT's 2023 research (11% to 15% of reviews on e-commerce platforms likely fake) and its impact assessment (97% of adults using reviews in a Which? survey; ~11% of Google reviews 'suspect'); the series per question across editions, the newest reading, the year-on-year change, and the US consumer-panel readings set beside the UK government's so a UK reader can see which figure was measured where.
The '83% use Google to read reviews' figure realize.com quotes from the 2025 edition read 71% in 2026
341 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.
Sources (8)
- BrightLocal - Local Consumer Review Survey 2026(the publisher's own terms; quoted for reporting and comment)
- BrightLocal - Local Consumer Review Survey 2025(the publisher's own terms; quoted for reporting and comment)
- BrightLocal - Local Consumer Review Survey 2024(the publisher's own terms; quoted for reporting and comment)
- BrightLocal - Local Consumer Review Survey 2022(the publisher's own terms; quoted for reporting and comment)
- BrightLocal - Local Business Discovery & Trust Report 2023(the publisher's own terms; quoted for reporting and comment)
- GOV.UK (DBT) - Investigating the prevalence and impact of fake reviews(the publisher's own terms; quoted for reporting and comment)
- GOV.UK (DBT) - fake reviews consultation impact assessment (PDF)(the publisher's own terms; quoted for reporting and comment)
- Which? - Tackling fake and misleading reviews(the publisher's own terms; quoted for reporting and comment)
Cite or embed this figure
The Local Search Review Behaviour carries 213 published figures read from 6 sources' own pages; the 207 published figures given by question run from 1 to 99 percent, read 29 October 2026.
6 of the 8 named sources read in full publish a figure; 2 publish none, read 29 October 2026.
Local Search Review Behaviour, question never read online business reviews: median 3 percent across 2 sources, read 29 October 2026.
Local Search Review Behaviour, question find Facebook information untrustworthy: median 43 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question used ChatGPT or other AI to find reviews: median 6 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question share of e-commerce reviews likely fake: median 11 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question purchase uplift from well-written fake reviews: median 3.10 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question purchase uplift from well-written fake reviews, products over £80: median 9.20 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question local branch reviews affect perception of big brands: median 91 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would use a business that replies to all reviews: median 88 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question preferred AI-written review response: median 58 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question use Instagram as a review platform: median 34 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question use two review sites when choosing a local business: median 36 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would consider leaving a review after a positive experience: median 67 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question likely to use a business that responds to all reviews: median 84.50 percent across 2 sources, read 29 October 2026.
Local Search Review Behaviour, question unlikely to use a business that never responds to reviews: median 57 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question only consider reviews from the past two weeks: median 22 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would consider a business rated two stars or fewer: median 3 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question believe they saw a fake local business review in the past year: median 62 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question most trusted platform for researching local businesses: Google: median 66 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would avoid a business with incorrect information online: median 62 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question mostly negative reviews cause loss of trust: median 63 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would abandon search over incorrect address details: median 7 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question see fake business listings at least monthly: median 23 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question customer photos important in decisions: hotels: median 32 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question read-reviews-for-local-businesses: median 97 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question google-as-review-source: median 71 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question genai-for-local-recommendations: median 45 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question apple-maps-as-source: median 27 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question local-news-sites-as-source: median 29 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question wont-use-under-20-reviews: median 47 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question reviews-within-3-months: median 74 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question star-floor-4.5: median 31 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust-factor-corroborated-by-other-reviews: median 56 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust-factor-positive-experience: median 46 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust-factor-posted-last-month: median 44 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust-factor-high-star-rating: median 42 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust-factor-owner-responded: median 37 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust-factor-spelling-grammar: median 36 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust-factor-photo-video: median 36 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust-factor-named-reviewer: median 35 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust-factor-liked-by-others: median 30 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust-factor-reviewer-history: median 27 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust-factor-long-detailed: median 26 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question willing-to-use-5-or-fewer-reviews: median 9 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question reviews-within-1-week: median 18 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question reviews-within-2-weeks: median 32 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question care-about-star-ratings: median 92 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question star-floor-5: median 10 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question star-floor-4: median 68 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question positive-reviews-increase-likelihood: median 85 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question check-website-after-positive-reviews: median 54 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question research-after-positive-review: median 66 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question purchased-after-reading-reviews: median 93 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question regretted-purchase-after-reviews: median 70 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust-in-reviews: median 49 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question negative-reviews-deter: median 77 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question purchase-or-book-after-positive-review: median 34 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question read-more-reviews-after-positive-review: median 37 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question visit-location-after-positive-review: median 31 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question spent-over-1000-after-reviews: median 27 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question regret-under-50: median 18 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question regret-over-1000: median 14 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question unlikely to use a business that never replies to reviews: median 42 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question expect business owners to respond to reviews: median 89 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question expect response within a week: median 81 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question templated or generic responses make consumers unlikely to choose a business: median 50 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question likely to use a business that responds only to positive reviews: median 45 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question expect same-day response to review: median 19 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question expect response by the following day: median 32 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust AI platforms for business recommendations: median 40 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust AI recommendations as much as traditional reviews: median 42 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question read AI-generated review summaries: median 82 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question do not trust AI platforms for local searches: median 32 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question AI review summary: would read only this to decide: median 23 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question AI review summary: would also read positive and negative written reviews: median 39 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question AI review summary: would also use overall rating: median 14 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question AI review summary: would also search or filter reviews: median 6 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question AI review summary: would not read it: median 18 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question AI review summary: use as starting point then check further: median 59 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question businesses should be punished for fake reviews: median 97 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question fake-review businesses should be banned from review platforms: median 57 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question fake reviews should bring criminal charges or jail: median 16 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question review platforms responsible for preventing fake reviews: median 63 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question government or legal authorities responsible for preventing fake reviews: median 25 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question fake-review businesses should naturally lose customers: median 54 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question fake-review businesses should be removed from Google search results: median 46 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question use local news outlets as a source of business reviews: median 48 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question watch videos from everyday people on social media: median 31 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question use only one review website before choosing: median 27 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question use two or more review websites: median 74 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question lose trust after mostly negative written reviews (Local Business Discovery & Trust 2023): median 63 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question reviews as recent as two weeks old impact decision: median 20 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust reviews as much as personal recommendations: median 46 percent across 2 sources, read 29 October 2026.
Local Search Review Behaviour, question highlighted review filter not useful: median 19 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question find keyword filters and photos useful: median 92 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question read AI review summary then a variety of reviews: median 48 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would decide on AI review summary alone: median 18 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question suspect review is fake if paid or incentivized: median 42 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question do not expect review responses: median 7 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question expect review response within two-three days to a week: median 63 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question open to writing a business review: median 96 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question have not written a review and never would: median 4 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question feel their review would not make a difference: median 10 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question do not recall being offered incentives to review: median 36 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question most likely to leave a review when asked by email: median 40 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question most likely to leave a review when asked in person: median 27 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question expect review request by the following day: median 48 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question use Apple Maps to read reviews: median 16 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question use three or more review platforms: median 41 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question find search-reviews function useful: median 96 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question find sort-by-newest highly useful: median 47 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question find 'highlighted' review feature not useful at all: median 15 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question rate 'sort by newest' review function highly useful: median 47 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question feel positive if written reviews describe positive experiences: median 69 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question feel positive if reviews are written by named users: median 48 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would not consider a business rated below three stars: median 71 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question expect a business to have 20-99 reviews to trust its star rating: median 59 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question number of reviews does not affect trust in star rating: median 12 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question expect reviews from within the past two weeks: median 27 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would use a business that responds to positive and negative reviews: median 88 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question expect a business to respond to their reviews: median 93 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question expect a review response within two to three days: median 34 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question expect a review response within two weeks: median 87 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question unknowingly preferred the AI-generated review response: median 58 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust reviews as much as social media influencers: median 35 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust reviews as much as local influencer recommendations: median 24 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question reviews of local branches affect decision to use a chain store: median 89 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question local reviews of chains affect overall brand perception: median 91 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question have not seen fake reviews on listed sites: median 19 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question confident they have seen fake reviews on BBB: median 9 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would suspect a review is fake if it seemed AI-written: median 40 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question suspicious when business owner suggests a review is fake: median 19 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question suspicious of reviews from users without profile photos: median 17 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question wrote a review in the past year: median 73 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question leave positive reviews only: median 38 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question leave negative reviews only: median 10 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question leave both positive and negative reviews: median 25 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question always leave a review when prompted: median 19 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question left a review after being prompted by the business: median 69 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question prompted but did not write a review: median 12 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question more likely to respond to review requests by email: median 32 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question expect a same-day review request from food and drink brands: median 24 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question not at all suspicious of reviews on Facebook: median 7 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question used internet to find information about a local business in past year: median 99 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question use internet to find local business information more than once a week: median 78 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question use internet to find local business information every day: median 21 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question don't use internet to find local businesses: median 1 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question used Google to evaluate local businesses: median 81 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question used Yelp to evaluate local businesses: median 53 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question used Facebook to evaluate local businesses: median 48 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question used Apple Maps to evaluate local businesses: median 13 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question at least occasionally read online reviews for local businesses: median 98 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question always or regularly read online reviews for local businesses: median 77 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question regularly read online reviews: median 43 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question reviews important or very important for service businesses and tradespersons: median 84 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question reviews not important for financial and legal services: median 6 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question left a review for a local business in past 12 months: median 74 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would consider leaving a review for a positive experience: median 67 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would consider leaving a review for both positive and negative experiences: median 33 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question only leave reviews for negative experiences: median 7 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question likely to review if business went above and beyond: median 88 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question likely to review if negative experience turned positive: median 80 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question likely to review if business is family-owned: median 74 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question likely to review if low star rating seems undeserved: median 73 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question likely to review if business is fairly new: median 77 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question business being part of a chain would not affect decision to review: median 22 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question owner response to a review makes them feel positive about the business: median 55 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would only use a 5-star business: median 4 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would consider a business rated two stars or fewer (2021): median 3 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question only consider businesses with five stars (2021): median 4 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question review recency means nothing to them: median 7 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question overall average star rating important or very important: median 85 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question higher average star rating than competitors important: median 76 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question recency of latest reviews important: median 73 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question owner responding to reviews makes them feel positive about a business: median 55 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question unlikely to use a business that does not respond to reviews: median 57 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question not at all likely to use a business that does not respond to reviews: median 22 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question fairly likely to use a business that responds to all reviews: median 59 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would use a business that responds only to negative reviews: median 52 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question not prompted to leave a review in last 12 months: median 17 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question left a review every time prompted: median 12 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question left a review at least half the times prompted: median 35 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question use Google Maps to find local business information: median 45 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question Apple-device users preferring Google Maps for business research: median 59 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question trust business's own website for business information: median 36 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question use business information sites to discover new local businesses: median 61 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question use business information sites to find known-but-unused businesses: median 56 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question use business information sites for information about known businesses: median 41 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would call business to confirm an incorrect address: median 36 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would seek an alternative business after finding an incorrect address: median 28 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would abandon search after finding an incorrect address: median 7 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would take action after finding incorrect business details: median 65 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would lose trust in a business over a low average review rating: median 44 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question would not consider a business rated below 3 stars: median 87 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question high average review rating important when choosing a hotel: median 42 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question high number of positive written reviews important when choosing a hotel: median 41 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question high average review rating important when choosing tradespeople/SABs: median 44 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question find YouTube information trustworthy: median 42 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question no strong opinion on Threads information trustworthiness: median 41 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question find TikTok information untrustworthy: median 43 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question use Facebook weekly to find local business information: median 30 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question use YouTube more than weekly to find local business information: median 27 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, question use TikTok at least monthly to find local business information: median 31 percent across 1 source, read 29 October 2026.
Local Search Review Behaviour, edition 2023: median 67 percent across 2 sources, read 29 October 2026.
Local Search Review Behaviour, edition 2024: median 76 percent across 1 source, read 29 October 2026.
Cite as: "costseo.co.uk Local Search Review Behaviour", updated 2026-11-05, https://costseo.co.uk/datasets/local-search-review-behaviour/.
Download the CSV (213 rows, computed 2026-11-05)
Questions this data answers
How do consumers use Google and online reviews to find and choose a local business, and how much of what they read can be trusted?
The Local Search Review Behaviour carries 213 published figures read from 6 sources' own pages; the 207 published figures given by question run from 1 to 99 percent, read 29 October 2026.
Where do the figures in the Local Search Review Behaviour come from?
Every figure is quoted from its source's own page and dated (last read 29 Oct 2026). 8 named sources were read and 6 publish a figure; the 2 that publish none are recorded as not published, never estimated.