{
 "name": "costseo.co.uk Organic Search Traffic Share",
 "title": "Organic Search Traffic Share",
 "url": "https://costseo.co.uk/datasets/organic-search-traffic-share/",
 "csv": "https://costseo.co.uk/datasets/organic-search-traffic-share.csv",
 "markdown": "https://costseo.co.uk/datasets/organic-search-traffic-share/index.md",
 "computed_at": "2026-10-30",
 "license": "https://costseo.co.uk/terms",
 "headline": "The Organic Search Traffic Share carries 17 published figures read from 7 sources' own pages; the 7 published figures given by industry run from 24 to 54 percent, read 29 October 2026.",
 "quotes": [
  "The Organic Search Traffic Share carries 17 published figures read from 7 sources' own pages; the 7 published figures given by industry run from 24 to 54 percent, read 29 October 2026.",
  "7 of the 8 named sources read in full publish a figure; 1 publish none, read 29 October 2026.",
  "Organic Search Traffic Share, publisher BrightEdge: median 53.30 percent across 1 source, read 29 October 2026.",
  "Organic Search Traffic Share, publisher Conductor: median 33 percent across 1 source, read 29 October 2026.",
  "Organic Search Traffic Share, publisher Contentsquare: median 9 percent across 1 source, read 29 October 2026.",
  "Organic Search Traffic Share, channel AI referrals: median 0.64 percent across 2 sources, read 29 October 2026.",
  "Organic Search Traffic Share, channel search (organic+paid): median 65 percent across 1 source, read 29 October 2026.",
  "Organic Search Traffic Share, channel organic+paid search: median 68 percent across 1 source, read 29 October 2026.",
  "Organic Search Traffic Share, channel organic search: median 33 percent across 1 source, read 29 October 2026.",
  "Organic Search Traffic Share, time 2014: median 51 percent across 1 source, read 29 October 2026.",
  "Organic Search Traffic Share, industry Retail: median 32 percent across 1 source, read 29 October 2026.",
  "Organic Search Traffic Share, industry Multi-Channel retail: median 38 percent across 1 source, read 29 October 2026.",
  "Organic Search Traffic Share, industry Online-only retail: median 24 percent across 1 source, read 29 October 2026.",
  "Organic Search Traffic Share, industry Travel: median 47 percent across 1 source, read 29 October 2026.",
  "Organic Search Traffic Share, industry Travel - Hotels: median 34 percent across 1 source, read 29 October 2026.",
  "Organic Search Traffic Share, industry Travel - Tickets & Tours: median 54 percent across 1 source, read 29 October 2026.",
  "Organic Search Traffic Share, industry Health Care: median 42.40 percent across 1 source, read 29 October 2026."
 ],
 "citation": "\"costseo.co.uk Organic Search Traffic Share\", updated 2026-10-30, https://costseo.co.uk/datasets/organic-search-traffic-share/.",
 "changed_since": null,
 "national": {
  "unit": "%",
  "n": 16,
  "median": 36,
  "min": 0.2,
  "max": 68,
  "p25": 26,
  "p75": 52.724999999999994,
  "mean": 36.5613,
  "units": {
   "%": 16
  },
  "published_sources": 7,
  "named_sources": 9,
  "read_sources": 8,
  "not_published": 1,
  "published_share": 0.875
 },
 "by_axis": {
  "publisher": {
   "BrightEdge": {
    "%": {
     "n": 1,
     "median": 53.3,
     "min": 53.3,
     "max": 53.3,
     "p25": 53.3,
     "p75": 53.3,
     "mean": 53.3
    }
   },
   "Conductor": {
    "%": {
     "n": 1,
     "median": 33,
     "min": 33,
     "max": 33,
     "p25": 33,
     "p75": 33,
     "mean": 33
    }
   },
   "Contentsquare": {
    "%": {
     "n": 1,
     "median": 9,
     "min": 9,
     "max": 9,
     "p25": 9,
     "p75": 9,
     "mean": 9
    }
   }
  },
  "channel": {
   "AI referrals": {
    "%": {
     "n": 2,
     "median": 0.64,
     "min": 0.2,
     "max": 1.08,
     "p25": null,
     "p75": null,
     "mean": 0.64
    }
   },
   "search (organic+paid)": {
    "%": {
     "n": 1,
     "median": 65,
     "min": 65,
     "max": 65,
     "p25": 65,
     "p75": 65,
     "mean": 65
    }
   },
   "organic+paid search": {
    "%": {
     "n": 1,
     "median": 68,
     "min": 68,
     "max": 68,
     "p25": 68,
     "p75": 68,
     "mean": 68
    }
   },
   "organic search": {
    "%": {
     "n": 1,
     "median": 33,
     "min": 33,
     "max": 33,
     "p25": 33,
     "p75": 33,
     "mean": 33
    }
   }
  },
  "time": {
   "2014": {
    "%": {
     "n": 1,
     "median": 51,
     "min": 51,
     "max": 51,
     "p25": 51,
     "p75": 51,
     "mean": 51
    }
   }
  },
  "industry": {
   "Retail": {
    "%": {
     "n": 1,
     "median": 32,
     "min": 32,
     "max": 32,
     "p25": 32,
     "p75": 32,
     "mean": 32
    }
   },
   "Multi-Channel retail": {
    "%": {
     "n": 1,
     "median": 38,
     "min": 38,
     "max": 38,
     "p25": 38,
     "p75": 38,
     "mean": 38
    }
   },
   "Online-only retail": {
    "%": {
     "n": 1,
     "median": 24,
     "min": 24,
     "max": 24,
     "p25": 24,
     "p75": 24,
     "mean": 24
    }
   },
   "Travel": {
    "%": {
     "n": 1,
     "median": 47,
     "min": 47,
     "max": 47,
     "p25": 47,
     "p75": 47,
     "mean": 47
    }
   },
   "Travel - Hotels": {
    "%": {
     "n": 1,
     "median": 34,
     "min": 34,
     "max": 34,
     "p25": 34,
     "p75": 34,
     "mean": 34
    }
   },
   "Travel - Tickets & Tours": {
    "%": {
     "n": 1,
     "median": 54,
     "min": 54,
     "max": 54,
     "p25": 54,
     "p75": 54,
     "mean": 54
    }
   },
   "Health Care": {
    "%": {
     "n": 1,
     "median": 42.4,
     "min": 42.4,
     "max": 42.4,
     "p25": 42.4,
     "p75": 42.4,
     "mean": 42.4
    }
   }
  }
 },
 "rows": [
  {
   "source": "BrightEdge - Channel Report 2019 (PDF)",
   "url": "https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf",
   "figure": "53.3%",
   "value": 53.3,
   "unit": "%",
   "vat": null,
   "axis": {
    "publisher": "BrightEdge"
   },
   "retrieved_at": "2026-10-29",
   "quote": "EXPANDS TO 53.3% OF TRAFFIC",
   "source_class": "first-party-index",
   "text_sha256": "d2177f410f27d8e6e315fa347094cfb770f14c616feb70e650d4d112ae02da62"
  },
  {
   "source": "Conductor - 2024 Organic Search Traffic Benchmarks Report",
   "url": "https://www.conductor.com/academy/organic-website-traffic-industry-benchmarks/",
   "figure": "33%",
   "value": 33,
   "unit": "%",
   "vat": null,
   "axis": {
    "publisher": "Conductor"
   },
   "retrieved_at": "2026-10-29",
   "quote": "on average, organic search produces 33% of overall website traffic for these seven key industries",
   "source_class": "first-party-index",
   "text_sha256": "9133a8dd560d60eafee6f27e1a7737e88d28baff82f5b38d80a147fefd2bad7f"
  },
  {
   "source": "Contentsquare - 2026 Digital Experience Benchmark: traffic",
   "url": "https://contentsquare.com/guides/digital-experience-benchmark/traffic/",
   "figure": "0.2%",
   "value": 0.2,
   "unit": "%",
   "vat": null,
   "axis": {
    "channel": "AI referrals"
   },
   "retrieved_at": "2026-10-29",
   "quote": "However, visitors from this source still make up a very small percentage of overall traffic, at just 0.2%.",
   "source_class": "first-party-index",
   "text_sha256": "caab0394a448af97f12c54abd018af23eb9383a38d63e08f304dbaf2acde4787"
  },
  {
   "source": "Wolfgang Digital - E-Commerce KPI Report 2020",
   "url": "https://www.wolfgangdigital.com/kpi-2020/",
   "figure": "65%",
   "value": 65,
   "unit": "%",
   "vat": null,
   "axis": {
    "channel": "search (organic+paid)"
   },
   "retrieved_at": "2026-10-29",
   "quote": "Search (still predominantly Google) continues to make the World Wide Web go ‘round generating 65% of website traffic and a stonking 67% of website revenue on a last click basis.",
   "source_class": "first-party-index",
   "text_sha256": "e65942b152fa2fb5dee1bd0403030b40e940563eef1e664393b55ce4d28d23de"
  },
  {
   "source": "BrightEdge - Organic share of traffic increases to 53%",
   "url": "https://www.brightedge.com/blog/organic-share-of-traffic-increases-to-53",
   "figure": "68%",
   "value": 68,
   "unit": "%",
   "vat": null,
   "axis": {
    "channel": "organic+paid search"
   },
   "retrieved_at": "2026-10-29",
   "quote": "Released as part of its annual Share Conference, BrightEdge Research found that Organic and Paid Search dominate websites’ traffic in 2019 - 68% of all trackable website traffic is sourced from organic traffic and Paid Search, vastly exceeding all other channels, including Display and Social Media.",
   "source_class": "first-party-index",
   "text_sha256": "090d7d1a6d4d17406fb42574cd3adcdabde613552e9a2fc6f80934954c86faf0"
  },
  {
   "source": "BrightEdge - Organic share of traffic increases to 53%",
   "url": "https://www.brightedge.com/blog/organic-share-of-traffic-increases-to-53",
   "figure": "51%",
   "value": 51,
   "unit": "%",
   "vat": null,
   "axis": {
    "time": "2014"
   },
   "retrieved_at": "2026-10-29",
   "quote": "The Organic Search figure at 53% is up from the 51% found in the 2014 research, the first year that BrightEdge Research conducted the analysis.",
   "source_class": "first-party-index",
   "text_sha256": "090d7d1a6d4d17406fb42574cd3adcdabde613552e9a2fc6f80934954c86faf0"
  },
  {
   "source": "Conductor - 2026 AEO / GEO Benchmarks Report",
   "url": "https://www.conductor.com/academy/aeo-geo-benchmarks-report/",
   "figure": "1.08%",
   "value": 1.08,
   "unit": "%",
   "vat": null,
   "axis": {
    "channel": "AI referrals"
   },
   "retrieved_at": "2026-10-29",
   "quote": "AI referral traffic accounts for 1.08% of all website traffic",
   "source_class": "first-party-index",
   "text_sha256": "e8e14d66a51cacb279f8cbe40f22d16892e9579a866ae521ef3507e097023ce2"
  },
  {
   "source": "Contentsquare - AI is rewriting how consumers discover brands (release)",
   "url": "https://contentsquare.com/press/ai-is-rewriting-how-consumers-discover-brands/",
   "figure": "9%",
   "value": 9,
   "unit": "%",
   "vat": null,
   "axis": {
    "publisher": "Contentsquare"
   },
   "retrieved_at": "2026-10-29",
   "quote": "organic search traffic declined –9%",
   "source_class": "first-party-index",
   "text_sha256": "14f0c037e14e87395054f9b2a146e0e9411de727ce7636881d648d091a6a1819"
  },
  {
   "source": "Wolfgang Digital - E-Commerce KPI Report 2020",
   "url": "https://www.wolfgangdigital.com/kpi-2020/",
   "figure": "32%",
   "value": 32,
   "unit": "%",
   "vat": null,
   "axis": {
    "industry": "Retail"
   },
   "retrieved_at": "2026-10-29",
   "quote": "Retail 32% 33% 12% 9% 8% 2% 1% 2%",
   "source_class": "first-party-index",
   "text_sha256": "e65942b152fa2fb5dee1bd0403030b40e940563eef1e664393b55ce4d28d23de"
  },
  {
   "source": "Wolfgang Digital - E-Commerce KPI Report 2020",
   "url": "https://www.wolfgangdigital.com/kpi-2020/",
   "figure": "38%",
   "value": 38,
   "unit": "%",
   "vat": null,
   "axis": {
    "industry": "Multi-Channel retail"
   },
   "retrieved_at": "2026-10-29",
   "quote": "Multi-Channel 38% 24% 13% 13% 8% 1% 1% 2%",
   "source_class": "first-party-index",
   "text_sha256": "e65942b152fa2fb5dee1bd0403030b40e940563eef1e664393b55ce4d28d23de"
  },
  {
   "source": "Wolfgang Digital - E-Commerce KPI Report 2020",
   "url": "https://www.wolfgangdigital.com/kpi-2020/",
   "figure": "24%",
   "value": 24,
   "unit": "%",
   "vat": null,
   "axis": {
    "industry": "Online-only retail"
   },
   "retrieved_at": "2026-10-29",
   "quote": "Online Only 24% 46% 10% 4% 9% 5% 2% 1%",
   "source_class": "first-party-index",
   "text_sha256": "e65942b152fa2fb5dee1bd0403030b40e940563eef1e664393b55ce4d28d23de"
  },
  {
   "source": "Wolfgang Digital - E-Commerce KPI Report 2020",
   "url": "https://www.wolfgangdigital.com/kpi-2020/",
   "figure": "47%",
   "value": 47,
   "unit": "%",
   "vat": null,
   "axis": {
    "industry": "Travel"
   },
   "retrieved_at": "2026-10-29",
   "quote": "Travel 47% 19% 17% 1% 4% 2% 7% 2%",
   "source_class": "first-party-index",
   "text_sha256": "e65942b152fa2fb5dee1bd0403030b40e940563eef1e664393b55ce4d28d23de"
  },
  {
   "source": "Wolfgang Digital - E-Commerce KPI Report 2020",
   "url": "https://www.wolfgangdigital.com/kpi-2020/",
   "figure": "34%",
   "value": 34,
   "unit": "%",
   "vat": null,
   "axis": {
    "industry": "Travel - Hotels"
   },
   "retrieved_at": "2026-10-29",
   "quote": "Travel - Hotels 34% 20% 21% 2% 3% 5% 12% 3%",
   "source_class": "first-party-index",
   "text_sha256": "e65942b152fa2fb5dee1bd0403030b40e940563eef1e664393b55ce4d28d23de"
  },
  {
   "source": "Wolfgang Digital - E-Commerce KPI Report 2020",
   "url": "https://www.wolfgangdigital.com/kpi-2020/",
   "figure": "54%",
   "value": 54,
   "unit": "%",
   "vat": null,
   "axis": {
    "industry": "Travel - Tickets & Tours"
   },
   "retrieved_at": "2026-10-29",
   "quote": "Travel - Tickets & Tours 54% 19% 15% 1% 5% 1% 4% 1%",
   "source_class": "first-party-index",
   "text_sha256": "e65942b152fa2fb5dee1bd0403030b40e940563eef1e664393b55ce4d28d23de"
  },
  {
   "source": "Wolfgang Digital - E-Commerce KPI Report 2020",
   "url": "https://www.wolfgangdigital.com/kpi-2020/",
   "figure": "33%",
   "value": 33,
   "unit": "%",
   "vat": null,
   "axis": {
    "channel": "organic search"
   },
   "retrieved_at": "2026-10-29",
   "quote": "Overall 33% 32% 12% 9% 8% 2% 2% 2%",
   "source_class": "first-party-index",
   "text_sha256": "e65942b152fa2fb5dee1bd0403030b40e940563eef1e664393b55ce4d28d23de"
  },
  {
   "source": "Conductor - 2026 AEO / GEO Benchmarks Report",
   "url": "https://www.conductor.com/academy/aeo-geo-benchmarks-report/",
   "figure": "1.08%",
   "value": 1.08,
   "unit": "%",
   "vat": null,
   "axis": {
    "channel": "AI referrals"
   },
   "retrieved_at": "2026-10-29",
   "quote": "Overall, AI referral traffic makes up 1.08% of all website traffic across the 10 industries we analyzed.",
   "source_class": "first-party-index",
   "text_sha256": "e8e14d66a51cacb279f8cbe40f22d16892e9579a866ae521ef3507e097023ce2"
  },
  {
   "source": "Conductor - 2026 AEO / GEO Benchmarks Report",
   "url": "https://www.conductor.com/academy/aeo-geo-benchmarks-report/",
   "figure": "42.4%",
   "value": 42.4,
   "unit": "%",
   "vat": null,
   "axis": {
    "industry": "Health Care"
   },
   "retrieved_at": "2026-10-29",
   "quote": "Organic search traffic remains a key traffic pillar, particularly in sectors like Health Care (42.4%), Communication Services (39.6%), and Industrials (33.8%).",
   "source_class": "first-party-index",
   "text_sha256": "e8e14d66a51cacb279f8cbe40f22d16892e9579a866ae521ef3507e097023ce2"
  }
 ],
 "not_published": [
  {
   "source": "BrightEdge Research - 2019 Channel Share Report",
   "url": "https://www.brightedge.com/resources/research-reports/channel_share",
   "retrieved_at": "2026-10-29",
   "reason": "every candidate on the page was refused"
  }
 ],
 "sources": [
  {
   "url": "https://www.brightedge.com/resources/research-reports/channel_share",
   "label": "BrightEdge Research - 2019 Channel Share Report",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.brightedge.com/blog/organic-share-of-traffic-increases-to-53",
   "label": "BrightEdge - Organic share of traffic increases to 53%",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf",
   "label": "BrightEdge - Channel Report 2019 (PDF)",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.conductor.com/academy/organic-website-traffic-industry-benchmarks/",
   "label": "Conductor - 2024 Organic Search Traffic Benchmarks Report",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.conductor.com/academy/aeo-geo-benchmarks-report/",
   "label": "Conductor - 2026 AEO / GEO Benchmarks Report",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://contentsquare.com/guides/digital-experience-benchmark/traffic/",
   "label": "Contentsquare - 2026 Digital Experience Benchmark: traffic",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://contentsquare.com/press/ai-is-rewriting-how-consumers-discover-brands/",
   "label": "Contentsquare - AI is rewriting how consumers discover brands (release)",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.wolfgangdigital.com/kpi-2020/",
   "label": "Wolfgang Digital - E-Commerce KPI Report 2020",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.conductor.com/academy/research-hub/",
   "label": "conductor.com",
   "license": "the publisher's own terms; quoted for reporting and comment"
  }
 ],
 "methodology": "Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 7 of the 8 named sources that could be read published a usable figure; 1 published none and are recorded as not published, never filled in; 1 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source for each breakdown it prices, in % (a source's median where its page yielded several accepted sentences for one breakdown), so a page that gives figures for several breakdowns gives one for each and N counts 16 figures, never sentences; 156 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): every published reading of organic search's share of site traffic laid side by side with its publisher, date, method and sample: BrightEdge's 2019 Channel Report (53.3% of trackable traffic, up from 51% in its 2014 first edition, 'from thousands of domains and tens of billions of sessions'; organic plus paid search 68% of trackable traffic), Wolfgang Digital's 2020 e-commerce KPI study (search 65% of traffic and 67% of revenue, organic 32% in retail), Conductor's 2024 benchmarks (33% across seven industries), Contentsquare's 2026 Digital Experience Benchmark (organic search traffic down 9% year on year over 99 billion sessions) and Conductor's 2026 AEO/GEO benchmarks (AI referrals just over 1% of visits); the spread between readings (33% to 53% on the same question), the newest reading, the direction since 2019, and a date on the two figures publishers still quote from that one 2019 study - the '53% of all website traffic' and the '68% of online experiences begin with a search engine', the second of which is organic PLUS paid search's share of trackable traffic, not a share of 'online experiences'. No UK-only reading was found in the harvest; each reading's market is stated beside it",
 "embed": "<figure style=\"margin:0;padding:16px;border:1px solid #d9d9d9;border-radius:8px;background:#ffffff;color:#111111;font-family:system-ui,sans-serif;max-width:480px\"><p style=\"margin:0 0 8px;font-size:28px;font-weight:700;color:#111111;background:#ffffff\">24 to 54 percent</p><p style=\"margin:0 0 8px;font-size:14px;color:#111111;background:#ffffff\">7 of 17 published figures (industry), Organic Search Traffic Share, across 7 sources, read 29 October 2026</p><figcaption style=\"font-size:12px;color:#444444;background:#ffffff\"><a href=\"https://costseo.co.uk/datasets/organic-search-traffic-share/#median\" style=\"color:#1a4fd6;background:#ffffff\">Source: costseo.co.uk Organic Search Traffic Share</a></figcaption></figure>"
}