# Google CTR by position: Google Organic CTR Benchmark

> The Google Organic CTR Benchmark carries 28 published figures read from 8 sources' own pages; the 21 published figures given by SERP feature run from 0.70 to 95.40 percent, read 29 October 2026.

Cost SEO · https://costseo.co.uk/datasets/google-organic-ctr-benchmark/ · computed 2026-11-05

**Range by SERP feature:** 0.7 to 95.4 % (range 0.7 to 95.4 %; 28 published figures; 8 of 13 sources read publish one).

8 of the 13 named sources read in full publish a figure; 5 publish none, read 29 October 2026.

## By time and device and position and SERP feature

| Breakdown | Median | Range | Sources |
|---|---|---|---|
| time last 12 months (vs 28.0% prior 12 months) | 20.9 % | 20.9 to 20.9 % | 1 |
| time position 1 change since 2015 (-12%) | 12 % | 12 to 12 % | 1 |
| device desktop | 20.02 % | 20.02 to 20.02 % | 1 |
| position 1 | 27.6 % | 27.6 to 27.6 % | 1 |
| position 2 | 15.7 % | 15.7 to 15.7 % | 1 |
| position 3 | 11 % | 11 to 11 % | 1 |
| position 2 (change since 2023, -27%) | 27 % | 27 to 27 % | 1 |
| SERP feature sitelinks | 46.9 % | 46.9 to 46.9 % | 1 |
| SERP feature Google Shopping | 13 % | 13 to 13 % | 1 |
| SERP feature AI answer | 3.6 % | 3.6 to 3.6 % | 1 |
| SERP feature AI Overview | 34.5 % | 34.5 to 34.5 % | 1 |
| SERP feature AI Overview (cited, Q3 2025) | 0.7 % | 0.7 to 0.7 % | 1 |
| SERP feature local pack (avg positions 1-3) | 13.1 % | 13.1 to 13.1 % | 1 |
| SERP feature AI answer first cited source | 5.2 % | 5.2 to 5.2 % | 1 |
| SERP feature AI answer present (position 1 CTR penalty) | 84 % | 84 to 84 % | 1 |
| SERP feature no AI answer (position 1) | 22.6 % | 22.6 to 22.6 % | 1 |
| SERP feature AI answer present (position 1) | 3.6 % | 3.6 to 3.6 % | 1 |
| SERP feature People Also Ask box | 1.6 % | 1.6 to 1.6 % | 1 |
| SERP feature knowledge panel | 0.8 % | 0.8 to 0.8 % | 1 |
| SERP feature featured snippet | 8.6 % | 8.6 to 8.6 % | 1 |
| SERP feature AI Overview prevalence (informational queries) | 36 % | 36 to 36 % | 1 |
| SERP feature AI Overview prevalence (commercial queries) | 8 % | 8 to 8 % | 1 |
| SERP feature AI Overview prevalence (transactional queries) | 5 % | 5 to 5 % | 1 |
| SERP feature AI Overview prevalence (comparison queries) | 95.4 % | 95.4 to 95.4 % | 1 |
| SERP feature AI Overview prevalence (review queries) | 86.3 % | 86.3 to 86.3 % | 1 |
| SERP feature AI Overview present, brand cited (informational, organic CTR) | 2.07 % | 2.07 to 2.07 % | 1 |
| SERP feature AI Overview present, brand not cited (informational, organic CTR) | 0.94 % | 0.94 to 0.94 % | 1 |
| SERP feature no AI Overview (informational, organic CTR) | 3.35 % | 3.35 to 3.35 % | 1 |

## Every figure, with its source

One row per source: the figure the source's own page publishes, the page, and the day it was read.

| Source | Figure | Breakdown | Read |
|---|---|---|---|
| [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update) | 95.4 % | AI Overview prevalence (comparison queries) | 2026-10-29 |
| [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update) | 86.3 % | AI Overview prevalence (review queries) | 2026-10-29 |
| [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/) | 84 % | AI answer present (position 1 CTR penalty) | 2026-10-29 |
| [SISTRIX - Google CTR study](https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/) | 46.9 % | sitelinks | 2026-10-29 |
| [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update) | 36 % | AI Overview prevalence (informational queries) | 2026-10-29 |
| [Ahrefs - AI Overviews reduce clicks](https://ahrefs.com/blog/ai-overviews-reduce-clicks/) | 34.5 % | AI Overview | 2026-10-29 |
| [Backlinko - Google CTR stats (4 million results)](https://backlinko.com/google-ctr-stats) | 27.6 % | 1 | 2026-10-29 |
| [Advanced Web Ranking - Google organic CTR by position (2026 study)](https://www.advancedwebranking.com/seo/organic-ctr) | 27 % | 2 (change since 2023, -27%) | 2026-10-29 |
| [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/) | 22.6 % | no AI answer (position 1) | 2026-10-29 |
| [Advanced Web Ranking - Google organic CTR by position (2026 study)](https://www.advancedwebranking.com/seo/organic-ctr) | 20.9 % | last 12 months (vs 28.0% prior 12 months) | 2026-10-29 |
| [Advanced Web Ranking - Google organic CTR by position (2026 study)](https://www.advancedwebranking.com/seo/organic-ctr) | 20.02 % | desktop | 2026-10-29 |
| [SISTRIX - Google CTR study](https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/) | 15.7 % | 2 | 2026-10-29 |
| [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/) | 13.1 % | local pack (avg positions 1-3) | 2026-10-29 |
| [SISTRIX - Google CTR study](https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/) | 13 % | Google Shopping | 2026-10-29 |
| [Advanced Web Ranking - Google organic CTR by position (2026 study)](https://www.advancedwebranking.com/seo/organic-ctr) | 12 % | position 1 change since 2015 (-12%) | 2026-10-29 |
| [SISTRIX - Google CTR study](https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/) | 11 % | 3 | 2026-10-29 |
| [Ahrefs - study of 2 million featured snippets](https://ahrefs.com/blog/featured-snippets-study/) | 8.6 % | featured snippet | 2026-10-29 |
| [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update) | 8 % | AI Overview prevalence (commercial queries) | 2026-10-29 |
| [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/) | 5.2 % | AI answer first cited source | 2026-10-29 |
| [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update) | 5 % | AI Overview prevalence (transactional queries) | 2026-10-29 |
| [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/) | 3.6 % | AI answer | 2026-10-29 |
| [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/) | 3.6 % | AI answer present (position 1) | 2026-10-29 |
| [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update) | 3.35 % | no AI Overview (informational, organic CTR) | 2026-10-29 |
| [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update) | 2.07 % | AI Overview present, brand cited (informational, organic CTR) | 2026-10-29 |
| [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/) | 1.6 % | People Also Ask box | 2026-10-29 |
| [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update) | 0.94 % | AI Overview present, brand not cited (informational, organic CTR) | 2026-10-29 |
| [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/) | 0.8 % | knowledge panel | 2026-10-29 |
| [Seer Interactive - AIO impact on Google CTR, September 2025 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-september-2025-update) | 0.7 % | AI Overview (cited, Q3 2025) | 2026-10-29 |

## The sentence each figure was read from (28)

- [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update), read 2026-10-29: "SEARCH QUERY INTENT AVERAGE AIO PREVALENCE Informational 36% Commercial 8% Transactional 5% Source: 53 accounts \| 49,358 tracked queries \| Calculated as AIO True / (AIO True + AIO False), excluding NULLs Types of Queries Impact AIO Rate QUERY TYPE AIO RATE ORG IMPRESSIONS Comparison (X vs Y) 95.4% 79,436 Review queries 86.3% 21,221 Question (what/why/how/is/are) 85.9% 1,408,843"
- [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update), read 2026-10-29: "INTENT AVERAGE AIO PREVALENCE Informational 36% Commercial 8% Transactional 5% Source: 53 accounts \| 49,358 tracked queries \| Calculated as AIO True / (AIO True + AIO False), excluding NULLs Types of Queries Impact AIO Rate QUERY TYPE AIO RATE ORG IMPRESSIONS Comparison (X vs Y) 95.4% 79,436 Review queries 86.3% 21,221 Question (what/why/how/is/are) 85.9% 1,408,843 Price / Cost / Buy 83.4% 192,911"
- [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/), read 2026-10-29: "The first cited source in an AI answer earns a 5.2% CTR — 44% more clicks than the #1 organic result on the same page. Ranking #1 organically is worth 84% less when an AI answer is present: 3.6% versus 22.6%."
- [SISTRIX - Google CTR study](https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/), read 2026-10-29: "SERPs with Sitelinks: 46.9% CTR on position #1"
- [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update), read 2026-10-29: "SEARCH QUERY INTENT AVERAGE AIO PREVALENCE Informational 36%"
- [Ahrefs - AI Overviews reduce clicks](https://ahrefs.com/blog/ai-overviews-reduce-clicks/), read 2026-10-29: "34.5% lower average clickthrough rate (CTR)"
- [Backlinko - Google CTR stats (4 million results)](https://backlinko.com/google-ctr-stats), read 2026-10-29: "an average CTR of 27.6%"
- [Advanced Web Ranking - Google organic CTR by position (2026 study)](https://www.advancedwebranking.com/seo/organic-ctr), read 2026-10-29: "And the decline is accelerating — position 2 gave up as much CTR in the last two years (−27% since 2023) as in the eight years before: A decade of CTR: positions 1, 2 and 3 Google US · all devices · annual averages"
- [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/), read 2026-10-29: "Google SERP Feature CTR AI Answer — First Cited Source 5.2% AI Answer — Second Cited Source 3.1% AI Answer — Expanded Source Panel 0.9% AI Answer — Sponsored Placement 2.4% Featured Snippet 11.4% #1 Organic Result — No AI Answer 22.6% #1 Organic Result — AI Answer Present 3.6% Local Pack (average of positions 1–3) 13.1%"
- [Advanced Web Ranking - Google organic CTR by position (2026 study)](https://www.advancedwebranking.com/seo/organic-ctr), read 2026-10-29: "20.9% average CTR over the last 12 months versus 28.0% the 12 months before (US, all devices)."
- [Advanced Web Ranking - Google organic CTR by position (2026 study)](https://www.advancedwebranking.com/seo/organic-ctr), read 2026-10-29: "In July 2026, on Google US desktop, the average organic result earned a 20.02% CTR at position 1, 10.36% at position 2, and 3.89% at position 3 — across all SERP types."
- [SISTRIX - Google CTR study](https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/), read 2026-10-29: "benefit significantly: the second place winner gets almost five additional percentage points compared to the average (15.7% to"
- [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/), read 2026-10-29: "Local Pack (average of positions 1–3) 13.1%"
- [SISTRIX - Google CTR study](https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/), read 2026-10-29: "In the remaining organic positions we see a similar click behaviour as with other SERPs layouts, which also have a strong element at the beginning where more searchers click on these results than on average. Record for the lowest CTR – keywords with Google Shopping: 13% CTR"
- [Advanced Web Ranking - Google organic CTR by position (2026 study)](https://www.advancedwebranking.com/seo/organic-ctr), read 2026-10-29: "Navigational queries lose the most to AI Overviews at position 1 — about 30 percentage points on average — while transactional queries are barely touched. The decade view reframes the story: since 2015, position 1 CTR is down only 12%, but positions 2–10 have lost 40–47% of their clicks."
- [SISTRIX - Google CTR study](https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/), read 2026-10-29: "In comparison, the CTRs in the other positions are significantly lower: in position three, for example, the click rate is less than half the average (5.6% to 11.0%)."
- [Ahrefs - study of 2 million featured snippets](https://ahrefs.com/blog/featured-snippets-study/), read 2026-10-29: "When there's a featured snippet at the #1 position, it only gets ~8.6% of clicks (on average), while the page that ranks right below it will get ~19.6% of clicks (on average)."
- [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update), read 2026-10-29: "Commercial 8%"
- [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/), read 2026-10-29: "The first cited source in an AI answer earns a 5.2% CTR — 44% more clicks than the #1 organic result on the same page."
- [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update), read 2026-10-29: "Transactional 5%"
- [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/), read 2026-10-29: "The lead citation earns a 5.2% CTR against 3.6% for the #1 organic result on the same page: 44% more clicks from a position most SEO tooling still doesn’t track."
- [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/), read 2026-10-29: "Google SERP Feature CTR AI Answer — First Cited Source 5.2% AI Answer — Second Cited Source 3.1% AI Answer — Expanded Source Panel 0.9% AI Answer — Sponsored Placement 2.4% Featured Snippet 11.4% #1 Organic Result — No AI Answer 22.6% #1 Organic Result — AI Answer Present 3.6% Local Pack (average of positions 1–3) 13.1% Video Result 1.4–3.9%"
- [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update), read 2026-10-29: "March 2025 3.62% 1.74% 3.37% 14.33% 9.57% 20.83% February 2025 3.57% 1.81% 3.23% 16.10% 10.00% 23.58% January 2025 3.04% 1.65% 2.93% 17.95% 11.04% 26.30% Informational queries: organic and paid CTR by AIO citation status, full-year average AIO STATUS AVG ORG CTR AVG PAID CTR Brand Cited 2.07% 15.74% Brand Not Cited 0.94% 11.19% No AIO 3.35% 19.75% About the Authors Tracy McDonald"
- [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update), read 2026-10-29: "April 2025 3.19% 1.50% 3.41% 16.07% 14.35% 21.01% March 2025 3.62% 1.74% 3.37% 14.33% 9.57% 20.83% February 2025 3.57% 1.81% 3.23% 16.10% 10.00% 23.58% January 2025 3.04% 1.65% 2.93% 17.95% 11.04% 26.30% Informational queries: organic and paid CTR by AIO citation status, full-year average AIO STATUS AVG ORG CTR AVG PAID CTR Brand Cited 2.07% 15.74% Brand Not Cited 0.94% 11.19% No AIO 3.35% 19.75%"
- [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/), read 2026-10-29: "ited Source 3.1% AI Answer — Expanded Source Panel 0.9% AI Answer — Sponsored Placement 2.4% Featured Snippet 11.4% #1 Organic Result — No AI Answer 22.6% #1 Organic Result — AI Answer Present 3.6% Local Pack (average of positions 1–3) 13.1% Video Result 1.4–3.9% Ad Result 0.7–3.4% Image Result 0.8–2.6% “People Also Ask” Box 1.6% Knowledge Panel 0.8% Here is what our analysts took from this table:"
- [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update), read 2026-10-29: "March 2025 3.62% 1.74% 3.37% 14.33% 9.57% 20.83% February 2025 3.57% 1.81% 3.23% 16.10% 10.00% 23.58% January 2025 3.04% 1.65% 2.93% 17.95% 11.04% 26.30% Informational queries: organic and paid CTR by AIO citation status, full-year average AIO STATUS AVG ORG CTR AVG PAID CTR Brand Cited 2.07% 15.74% Brand Not Cited 0.94% 11.19% No AIO 3.35% 19.75% About the Authors"
- [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/), read 2026-10-29: "— Sponsored Placement 2.4% Featured Snippet 11.4% #1 Organic Result — No AI Answer 22.6% #1 Organic Result — AI Answer Present 3.6% Local Pack (average of positions 1–3) 13.1% Video Result 1.4–3.9% Ad Result 0.7–3.4% Image Result 0.8–2.6% “People Also Ask” Box 1.6% Knowledge Panel 0.8% Here is what our analysts took from this table: The featured snippet went down in clickthrough rate drastically."
- [Seer Interactive - AIO impact on Google CTR, September 2025 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-september-2025-update), read 2026-10-29: "**The citation advantage (Q3 2025 averages):** - 35% higher organic CTR (0.70% vs 0.52%)"

## Read in full, publishes no figure

- [Advanced Web Ranking - Google Organic CTR free monthly study](https://www.advancedwebranking.com/free-seo-tools/google-organic-ctr), read 2026-10-29: read in full and no accepted figure on the page
- [Advanced Web Ranking - Google CTR Stats, Q1 2026 changes report](https://www.advancedwebranking.com/blog/ctr-google-2026-q1), read 2026-10-29: read in full and no accepted figure on the page
- [Ahrefs - Ranking #1 on Google is overrated (100k keywords)](https://ahrefs.com/blog/ranking-number-one-is-overrated/), read 2026-10-29: every candidate on the page was refused
- [Semrush - AI Overviews' impact on search in 2025](https://www.semrush.com/blog/semrush-ai-overviews-study/), read 2026-10-29: every candidate on the page was refused
- [Pew Research Center - Google users less likely to click with an AI summary](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/), read 2026-10-29: read in full and no accepted figure on the page

## Methodology

Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 8 of the 13 named sources that could be read published a usable figure; 5 published none and are recorded as not published, never filled in; 0 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source for each breakdown it prices, in % (a source's median where its page yielded several accepted sentences for one breakdown), so a page that gives figures for several breakdowns gives one for each and N counts 28 figures, never sentences; 68 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): every published CTR curve and SERP-feature reading side by side with its publisher, date, market, device and sample, which no single study does: Advanced Web Ranking's monthly study (position 1 at 20.9% average CTR over the last twelve months against 28.0% the twelve before, US all devices, with AI Overview pages split out), Backlinko's 4-million-result study (27.6% for position 1), SISTRIX's mobile study (28.5%, 15.7% and 11% for positions 1 to 3), First Page Sage's 2026 curve (blended position 1 at 7.1% against 39.8% in its 2025 report; 22.6% with no AI answer, 3.6% with one), Ahrefs on AI Overviews (a 34.5% lower CTR for the top page) and on featured snippets (~12.29% of queries carrying one, and the #1 page getting the most traffic only 49% of the time), Semrush's AI Overview prevalence series (6.49% of keywords in January 2025, nearly 25% in July, 15.69% in November), Seer Interactive's AIO-present CTR series and Pew Research's browsing panel (a traditional result clicked on 8% of visits with an AI summary against 15% without); the spread of position-1 CTR across studies, the newest reading, the change since each study's previous edition, and AI Overview prevalence and its CTR penalty on the same axis, so a reader can turn a ranking into expected clicks with a dated range rather than one borrowed number - and see that the '12% of searches have featured snippets' and '30% of clicks at #1' figures still quoted date from before AI Overviews

## Sources

- [Advanced Web Ranking - Google organic CTR by position (2026 study)](https://www.advancedwebranking.com/seo/organic-ctr) (the publisher's own terms; quoted for reporting and comment)
- [Advanced Web Ranking - Google Organic CTR free monthly study](https://www.advancedwebranking.com/free-seo-tools/google-organic-ctr) (the publisher's own terms; quoted for reporting and comment)
- [Advanced Web Ranking - Google CTR Stats, Q1 2026 changes report](https://www.advancedwebranking.com/blog/ctr-google-2026-q1) (the publisher's own terms; quoted for reporting and comment)
- [Backlinko - Google CTR stats (4 million results)](https://backlinko.com/google-ctr-stats) (the publisher's own terms; quoted for reporting and comment)
- [SISTRIX - Google CTR study](https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/) (the publisher's own terms; quoted for reporting and comment)
- [First Page Sage - Google CTRs by ranking position 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/) (the publisher's own terms; quoted for reporting and comment)
- [Ahrefs - AI Overviews reduce clicks](https://ahrefs.com/blog/ai-overviews-reduce-clicks/) (the publisher's own terms; quoted for reporting and comment)
- [Ahrefs - study of 2 million featured snippets](https://ahrefs.com/blog/featured-snippets-study/) (the publisher's own terms; quoted for reporting and comment)
- [Ahrefs - Ranking #1 on Google is overrated (100k keywords)](https://ahrefs.com/blog/ranking-number-one-is-overrated/) (the publisher's own terms; quoted for reporting and comment)
- [Semrush - AI Overviews' impact on search in 2025](https://www.semrush.com/blog/semrush-ai-overviews-study/) (the publisher's own terms; quoted for reporting and comment)
- [Seer Interactive - AIO impact on Google CTR, 2026 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update) (the publisher's own terms; quoted for reporting and comment)
- [Seer Interactive - AIO impact on Google CTR, September 2025 update](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-september-2025-update) (the publisher's own terms; quoted for reporting and comment)
- [Pew Research Center - Google users less likely to click with an AI summary](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/) (the publisher's own terms; quoted for reporting and comment)

## Cite or embed

- The Google Organic CTR Benchmark carries 28 published figures read from 8 sources' own pages; the 21 published figures given by SERP feature run from 0.70 to 95.40 percent, read 29 October 2026.
- 8 of the 13 named sources read in full publish a figure; 5 publish none, read 29 October 2026.
- Google Organic CTR Benchmark, time last 12 months (vs 28.0% prior 12 months): median 20.90 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, time position 1 change since 2015 (-12%): median 12 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, device desktop: median 20.02 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, position 1: median 27.60 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, position 3: median 11 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, position 2: median 15.70 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, position 2 (change since 2023, -27%): median 27 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature sitelinks: median 46.90 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature Google Shopping: median 13 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature AI answer: median 3.60 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature AI Overview: median 34.50 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature AI Overview (cited, Q3 2025): median 0.70 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature local pack (avg positions 1-3): median 13.10 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature AI answer first cited source: median 5.20 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature AI answer present (position 1 CTR penalty): median 84 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature no AI answer (position 1): median 22.60 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature AI answer present (position 1): median 3.60 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature People Also Ask box: median 1.60 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature knowledge panel: median 0.80 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature featured snippet: median 8.60 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature AI Overview prevalence (informational queries): median 36 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature AI Overview prevalence (commercial queries): median 8 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature AI Overview prevalence (transactional queries): median 5 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature AI Overview prevalence (comparison queries): median 95.40 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature AI Overview prevalence (review queries): median 86.30 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature AI Overview present, brand cited (informational, organic CTR): median 2.07 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature AI Overview present, brand not cited (informational, organic CTR): median 0.94 percent across 1 source, read 29 October 2026.
- Google Organic CTR Benchmark, SERP feature no AI Overview (informational, organic CTR): median 3.35 percent across 1 source, read 29 October 2026.

Cite as: "costseo.co.uk Google Organic CTR Benchmark", updated 2026-11-05, https://costseo.co.uk/datasets/google-organic-ctr-benchmark/.

CSV: https://costseo.co.uk/datasets/google-organic-ctr-benchmark.csv
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