{ "name": "costseo.co.uk Google Organic CTR Benchmark", "title": "Google Organic CTR Benchmark", "url": "https://costseo.co.uk/datasets/google-organic-ctr-benchmark/", "csv": "https://costseo.co.uk/datasets/google-organic-ctr-benchmark.csv", "markdown": "https://costseo.co.uk/datasets/google-organic-ctr-benchmark/index.md", "computed_at": "2026-11-05", "license": "https://costseo.co.uk/terms", "headline": "The Google Organic CTR Benchmark carries 28 published figures read from 8 sources' own pages; the 21 published figures given by SERP feature run from 0.70 to 95.40 percent, read 29 October 2026.", "quotes": [ "The Google Organic CTR Benchmark carries 28 published figures read from 8 sources' own pages; the 21 published figures given by SERP feature run from 0.70 to 95.40 percent, read 29 October 2026.", "8 of the 13 named sources read in full publish a figure; 5 publish none, read 29 October 2026.", "Google Organic CTR Benchmark, time last 12 months (vs 28.0% prior 12 months): median 20.90 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, time position 1 change since 2015 (-12%): median 12 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, device desktop: median 20.02 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, position 1: median 27.60 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, position 3: median 11 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, position 2: median 15.70 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, position 2 (change since 2023, -27%): median 27 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature sitelinks: median 46.90 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature Google Shopping: median 13 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature AI answer: median 3.60 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature AI Overview: median 34.50 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature AI Overview (cited, Q3 2025): median 0.70 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature local pack (avg positions 1-3): median 13.10 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature AI answer first cited source: median 5.20 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature AI answer present (position 1 CTR penalty): median 84 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature no AI answer (position 1): median 22.60 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature AI answer present (position 1): median 3.60 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature People Also Ask box: median 1.60 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature knowledge panel: median 0.80 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature featured snippet: median 8.60 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature AI Overview prevalence (informational queries): median 36 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature AI Overview prevalence (commercial queries): median 8 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature AI Overview prevalence (transactional queries): median 5 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature AI Overview prevalence (comparison queries): median 95.40 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature AI Overview prevalence (review queries): median 86.30 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature AI Overview present, brand cited (informational, organic CTR): median 2.07 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature AI Overview present, brand not cited (informational, organic CTR): median 0.94 percent across 1 source, read 29 October 2026.", "Google Organic CTR Benchmark, SERP feature no AI Overview (informational, organic CTR): median 3.35 percent across 1 source, read 29 October 2026." ], "citation": "\"costseo.co.uk Google Organic CTR Benchmark\", updated 2026-11-05, https://costseo.co.uk/datasets/google-organic-ctr-benchmark/.", "changed_since": null, "national": { "unit": "%", "n": 28, "median": 12.5, "min": 0.7, "max": 95.4, "p25": 3.6, "p75": 27.450000000000003, "mean": 21.7671, "units": { "%": 28 }, "published_sources": 8, "named_sources": 13, "read_sources": 13, "not_published": 5, "published_share": 0.615 }, "by_axis": { "time": { "last 12 months (vs 28.0% prior 12 months)": { "%": { "n": 1, "median": 20.9, "min": 20.9, "max": 20.9, "p25": 20.9, "p75": 20.9, "mean": 20.9 } }, "position 1 change since 2015 (-12%)": { "%": { "n": 1, "median": 12, "min": 12, "max": 12, "p25": 12, "p75": 12, "mean": 12 } } }, "device": { "desktop": { "%": { "n": 1, "median": 20.02, "min": 20.02, "max": 20.02, "p25": 20.02, "p75": 20.02, "mean": 20.02 } } }, "position": { "1": { "%": { "n": 1, "median": 27.6, "min": 27.6, "max": 27.6, "p25": 27.6, "p75": 27.6, "mean": 27.6 } }, "2": { "%": { "n": 1, "median": 15.7, "min": 15.7, "max": 15.7, "p25": 15.7, "p75": 15.7, "mean": 15.7 } }, "3": { "%": { "n": 1, "median": 11, "min": 11, "max": 11, "p25": 11, "p75": 11, "mean": 11 } }, "2 (change since 2023, -27%)": { "%": { "n": 1, "median": 27, "min": 27, "max": 27, "p25": 27, "p75": 27, "mean": 27 } } }, "SERP feature": { "sitelinks": { "%": { "n": 1, "median": 46.9, "min": 46.9, "max": 46.9, "p25": 46.9, "p75": 46.9, "mean": 46.9 } }, "Google Shopping": { "%": { "n": 1, "median": 13, "min": 13, "max": 13, "p25": 13, "p75": 13, "mean": 13 } }, "AI answer": { "%": { "n": 1, "median": 3.6, "min": 3.6, "max": 3.6, "p25": 3.6, "p75": 3.6, "mean": 3.6 } }, "AI Overview": { "%": { "n": 1, "median": 34.5, "min": 34.5, "max": 34.5, "p25": 34.5, "p75": 34.5, "mean": 34.5 } }, "AI Overview (cited, Q3 2025)": { "%": { "n": 1, "median": 0.7, "min": 0.7, "max": 0.7, "p25": 0.7, "p75": 0.7, "mean": 0.7 } }, "local pack (avg positions 1-3)": { "%": { "n": 1, "median": 13.1, "min": 13.1, "max": 13.1, "p25": 13.1, "p75": 13.1, "mean": 13.1 } }, "AI answer first cited source": { "%": { "n": 1, "median": 5.2, "min": 5.2, "max": 5.2, "p25": 5.2, "p75": 5.2, "mean": 5.2 } }, "AI answer present (position 1 CTR penalty)": { "%": { "n": 1, "median": 84, "min": 84, "max": 84, "p25": 84, "p75": 84, "mean": 84 } }, "no AI answer (position 1)": { "%": { "n": 1, "median": 22.6, "min": 22.6, "max": 22.6, "p25": 22.6, "p75": 22.6, "mean": 22.6 } }, "AI answer present (position 1)": { "%": { "n": 1, "median": 3.6, "min": 3.6, "max": 3.6, "p25": 3.6, "p75": 3.6, "mean": 3.6 } }, "People Also Ask box": { "%": { "n": 1, "median": 1.6, "min": 1.6, "max": 1.6, "p25": 1.6, "p75": 1.6, "mean": 1.6 } }, "knowledge panel": { "%": { "n": 1, "median": 0.8, "min": 0.8, "max": 0.8, "p25": 0.8, "p75": 0.8, "mean": 0.8 } }, "featured snippet": { "%": { "n": 1, "median": 8.6, "min": 8.6, "max": 8.6, "p25": 8.6, "p75": 8.6, "mean": 8.6 } }, "AI Overview prevalence (informational queries)": { "%": { "n": 1, "median": 36, "min": 36, "max": 36, "p25": 36, "p75": 36, "mean": 36 } }, "AI Overview prevalence (commercial queries)": { "%": { "n": 1, "median": 8, "min": 8, "max": 8, "p25": 8, "p75": 8, "mean": 8 } }, "AI Overview prevalence (transactional queries)": { "%": { "n": 1, "median": 5, "min": 5, "max": 5, "p25": 5, "p75": 5, "mean": 5 } }, "AI Overview prevalence (comparison queries)": { "%": { "n": 1, "median": 95.4, "min": 95.4, "max": 95.4, "p25": 95.4, "p75": 95.4, "mean": 95.4 } }, "AI Overview prevalence (review queries)": { "%": { "n": 1, "median": 86.3, "min": 86.3, "max": 86.3, "p25": 86.3, "p75": 86.3, "mean": 86.3 } }, "AI Overview present, brand cited (informational, organic CTR)": { "%": { "n": 1, "median": 2.07, "min": 2.07, "max": 2.07, "p25": 2.07, "p75": 2.07, "mean": 2.07 } }, "AI Overview present, brand not cited (informational, organic CTR)": { "%": { "n": 1, "median": 0.94, "min": 0.94, "max": 0.94, "p25": 0.94, "p75": 0.94, "mean": 0.94 } }, "no AI Overview (informational, organic CTR)": { "%": { "n": 1, "median": 3.35, "min": 3.35, "max": 3.35, "p25": 3.35, "p75": 3.35, "mean": 3.35 } } } }, "rows": [ { "source": "Advanced Web Ranking - Google organic CTR by position (2026 study)", "url": "https://www.advancedwebranking.com/seo/organic-ctr", "figure": "20.9%", "value": 20.9, "unit": "%", "vat": null, "axis": { "time": "last 12 months (vs 28.0% prior 12 months)" }, "retrieved_at": "2026-10-29", "quote": "20.9% average CTR over the last 12 months versus 28.0% the 12 months before (US, all devices).", "source_class": "first-party-index", "text_sha256": "19f441ed9a48d4c32fc148ddf96bac7e255924b4635ddce3070056fd4f3c84ec" }, { "source": "Advanced Web Ranking - Google organic CTR by position (2026 study)", "url": "https://www.advancedwebranking.com/seo/organic-ctr", "figure": "20.02%", "value": 20.02, "unit": "%", "vat": null, "axis": { "device": "desktop" }, "retrieved_at": "2026-10-29", "quote": "In July 2026, on Google US desktop, the average organic result earned a 20.02% CTR at position 1, 10.36% at position 2, and 3.89% at position 3 — across all SERP types.", "source_class": "first-party-index", "text_sha256": "19f441ed9a48d4c32fc148ddf96bac7e255924b4635ddce3070056fd4f3c84ec" }, { "source": "Backlinko - Google CTR stats (4 million results)", "url": "https://backlinko.com/google-ctr-stats", "figure": "27.6%", "value": 27.6, "unit": "%", "vat": null, "axis": { "position": "1" }, "retrieved_at": "2026-10-29", "quote": "an average CTR of 27.6%", "source_class": "first-party-index", "text_sha256": "f9745ab2a3e9ec524b31a2ac0b047559bae5cce5a1b49e1c0fe8a942dec7950a" }, { "source": "SISTRIX - Google CTR study", "url": "https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/", "figure": "46.9%", "value": 46.9, "unit": "%", "vat": null, "axis": { "SERP feature": "sitelinks" }, "retrieved_at": "2026-10-29", "quote": "SERPs with Sitelinks: 46.9% CTR on position #1", "source_class": "first-party-index", "text_sha256": "0665a295f106a1f63d18e78d722a10955faa3c3fa0fa2734ccaa2adc379a9566" }, { "source": "SISTRIX - Google CTR study", "url": "https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/", "figure": "11.0%", "value": 11, "unit": "%", "vat": null, "axis": { "position": "3" }, "retrieved_at": "2026-10-29", "quote": "In comparison, the CTRs in the other positions are significantly lower: in position three, for example, the click rate is less than half the average (5.6% to 11.0%).", "source_class": "first-party-index", "text_sha256": "0665a295f106a1f63d18e78d722a10955faa3c3fa0fa2734ccaa2adc379a9566" }, { "source": "SISTRIX - Google CTR study", "url": "https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/", "figure": "15.7%", "value": 15.7, "unit": "%", "vat": null, "axis": { "position": "2" }, "retrieved_at": "2026-10-29", "quote": "benefit significantly: the second place winner gets almost five additional percentage points compared to the average (15.7% to", "source_class": "first-party-index", "text_sha256": "0665a295f106a1f63d18e78d722a10955faa3c3fa0fa2734ccaa2adc379a9566" }, { "source": "SISTRIX - Google CTR study", "url": "https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/", "figure": "13%", "value": 13, "unit": "%", "vat": null, "axis": { "SERP feature": "Google Shopping" }, "retrieved_at": "2026-10-29", "quote": "In the remaining organic positions we see a similar click behaviour as with other SERPs layouts, which also have a strong element at the beginning where more searchers click on these results than on average. Record for the lowest CTR – keywords with Google Shopping: 13% CTR", "source_class": "first-party-index", "text_sha256": "0665a295f106a1f63d18e78d722a10955faa3c3fa0fa2734ccaa2adc379a9566" }, { "source": "First Page Sage - Google CTRs by ranking position 2026", "url": "https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/", "figure": "3.6%", "value": 3.6, "unit": "%", "vat": null, "axis": { "SERP feature": "AI answer" }, "retrieved_at": "2026-10-29", "quote": "The lead citation earns a 5.2% CTR against 3.6% for the #1 organic result on the same page: 44% more clicks from a position most SEO tooling still doesn’t track.", "source_class": "first-party-index", "text_sha256": "e2ef36eece1017e225ff2dc68c59de4b2e6367cfdb74ce6352e9d1dadf88ae1e" }, { "source": "Ahrefs - AI Overviews reduce clicks", "url": "https://ahrefs.com/blog/ai-overviews-reduce-clicks/", "figure": "34.5%", "value": 34.5, "unit": "%", "vat": null, "axis": { "SERP feature": "AI Overview" }, "retrieved_at": "2026-10-29", "quote": "34.5% lower average clickthrough rate (CTR)", "source_class": "first-party-index", "text_sha256": "6eda792709b7529d8f7e7457aafe3f7ba27c5b705fcb4daee74df406c483a001" }, { "source": "Seer Interactive - AIO impact on Google CTR, September 2025 update", "url": "https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-september-2025-update", "figure": "0.70%", "value": 0.7, "unit": "%", "vat": null, "axis": { "SERP feature": "AI Overview (cited, Q3 2025)" }, "retrieved_at": "2026-10-29", "quote": "**The citation advantage (Q3 2025 averages):** - 35% higher organic CTR (0.70% vs 0.52%)", "source_class": "first-party-index", "text_sha256": "b3ef72adbd5a139edb094b15d32b1d128aad9706c4f9ffc5190e8093f9195c3c" }, { "source": "Advanced Web Ranking - Google organic CTR by position (2026 study)", "url": "https://www.advancedwebranking.com/seo/organic-ctr", "figure": "12%", "value": 12, "unit": "%", "vat": null, "axis": { "time": "position 1 change since 2015 (-12%)" }, "retrieved_at": "2026-10-29", "quote": "Navigational queries lose the most to AI Overviews at position 1 — about 30 percentage points on average — while transactional queries are barely touched. The decade view reframes the story: since 2015, position 1 CTR is down only 12%, but positions 2–10 have lost 40–47% of their clicks.", "source_class": "first-party-index", "text_sha256": "19f441ed9a48d4c32fc148ddf96bac7e255924b4635ddce3070056fd4f3c84ec" }, { "source": "Advanced Web Ranking - Google organic CTR by position (2026 study)", "url": "https://www.advancedwebranking.com/seo/organic-ctr", "figure": "27%", "value": 27, "unit": "%", "vat": null, "axis": { "position": "2 (change since 2023, -27%)" }, "retrieved_at": "2026-10-29", "quote": "And the decline is accelerating — position 2 gave up as much CTR in the last two years (−27% since 2023) as in the eight years before: A decade of CTR: positions 1, 2 and 3 Google US · all devices · annual averages", "source_class": "first-party-index", "text_sha256": "19f441ed9a48d4c32fc148ddf96bac7e255924b4635ddce3070056fd4f3c84ec" }, { "source": "First Page Sage - Google CTRs by ranking position 2026", "url": "https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/", "figure": "13.1%", "value": 13.1, "unit": "%", "vat": null, "axis": { "SERP feature": "local pack (avg positions 1-3)" }, "retrieved_at": "2026-10-29", "quote": "Local Pack (average of positions 1–3) 13.1%", "source_class": "first-party-index", "text_sha256": "e2ef36eece1017e225ff2dc68c59de4b2e6367cfdb74ce6352e9d1dadf88ae1e" }, { "source": "First Page Sage - Google CTRs by ranking position 2026", "url": "https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/", "figure": "5.2%", "value": 5.2, "unit": "%", "vat": null, "axis": { "SERP feature": "AI answer first cited source" }, "retrieved_at": "2026-10-29", "quote": "The first cited source in an AI answer earns a 5.2% CTR — 44% more clicks than the #1 organic result on the same page.", "source_class": "first-party-index", "text_sha256": "e2ef36eece1017e225ff2dc68c59de4b2e6367cfdb74ce6352e9d1dadf88ae1e" }, { "source": "First Page Sage - Google CTRs by ranking position 2026", "url": "https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/", "figure": "84%", "value": 84, "unit": "%", "vat": null, "axis": { "SERP feature": "AI answer present (position 1 CTR penalty)" }, "retrieved_at": "2026-10-29", "quote": "The first cited source in an AI answer earns a 5.2% CTR — 44% more clicks than the #1 organic result on the same page. Ranking #1 organically is worth 84% less when an AI answer is present: 3.6% versus 22.6%.", "source_class": "first-party-index", "text_sha256": "e2ef36eece1017e225ff2dc68c59de4b2e6367cfdb74ce6352e9d1dadf88ae1e" }, { "source": "First Page Sage - Google CTRs by ranking position 2026", "url": "https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/", "figure": "22.6%", "value": 22.6, "unit": "%", "vat": null, "axis": { "SERP feature": "no AI answer (position 1)" }, "retrieved_at": "2026-10-29", "quote": "Google SERP Feature CTR AI Answer — First Cited Source 5.2% AI Answer — Second Cited Source 3.1% AI Answer — Expanded Source Panel 0.9% AI Answer — Sponsored Placement 2.4% Featured Snippet 11.4% #1 Organic Result — No AI Answer 22.6% #1 Organic Result — AI Answer Present 3.6% Local Pack (average of positions 1–3) 13.1%", "source_class": "first-party-index", "text_sha256": "e2ef36eece1017e225ff2dc68c59de4b2e6367cfdb74ce6352e9d1dadf88ae1e" }, { "source": "First Page Sage - Google CTRs by ranking position 2026", "url": "https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/", "figure": "3.6%", "value": 3.6, "unit": "%", "vat": null, "axis": { "SERP feature": "AI answer present (position 1)" }, "retrieved_at": "2026-10-29", "quote": "Google SERP Feature CTR AI Answer — First Cited Source 5.2% AI Answer — Second Cited Source 3.1% AI Answer — Expanded Source Panel 0.9% AI Answer — Sponsored Placement 2.4% Featured Snippet 11.4% #1 Organic Result — No AI Answer 22.6% #1 Organic Result — AI Answer Present 3.6% Local Pack (average of positions 1–3) 13.1% Video Result 1.4–3.9%", "source_class": "first-party-index", "text_sha256": "e2ef36eece1017e225ff2dc68c59de4b2e6367cfdb74ce6352e9d1dadf88ae1e" }, { "source": "First Page Sage - Google CTRs by ranking position 2026", "url": "https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/", "figure": "1.6%", "value": 1.6, "unit": "%", "vat": null, "axis": { "SERP feature": "People Also Ask box" }, "retrieved_at": "2026-10-29", "quote": "ited Source 3.1% AI Answer — Expanded Source Panel 0.9% AI Answer — Sponsored Placement 2.4% Featured Snippet 11.4% #1 Organic Result — No AI Answer 22.6% #1 Organic Result — AI Answer Present 3.6% Local Pack (average of positions 1–3) 13.1% Video Result 1.4–3.9% Ad Result 0.7–3.4% Image Result 0.8–2.6% “People Also Ask” Box 1.6% Knowledge Panel 0.8% Here is what our analysts took from this table:", "source_class": "first-party-index", "text_sha256": "e2ef36eece1017e225ff2dc68c59de4b2e6367cfdb74ce6352e9d1dadf88ae1e" }, { "source": "First Page Sage - Google CTRs by ranking position 2026", "url": "https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/", "figure": "0.8%", "value": 0.8, "unit": "%", "vat": null, "axis": { "SERP feature": "knowledge panel" }, "retrieved_at": "2026-10-29", "quote": "— Sponsored Placement 2.4% Featured Snippet 11.4% #1 Organic Result — No AI Answer 22.6% #1 Organic Result — AI Answer Present 3.6% Local Pack (average of positions 1–3) 13.1% Video Result 1.4–3.9% Ad Result 0.7–3.4% Image Result 0.8–2.6% “People Also Ask” Box 1.6% Knowledge Panel 0.8% Here is what our analysts took from this table: The featured snippet went down in clickthrough rate drastically.", "source_class": "first-party-index", "text_sha256": "e2ef36eece1017e225ff2dc68c59de4b2e6367cfdb74ce6352e9d1dadf88ae1e" }, { "source": "Ahrefs - study of 2 million featured snippets", "url": "https://ahrefs.com/blog/featured-snippets-study/", "figure": "8.6%", "value": 8.6, "unit": "%", "vat": null, "axis": { "SERP feature": "featured snippet" }, "retrieved_at": "2026-10-29", "quote": "When there's a featured snippet at the #1 position, it only gets ~8.6% of clicks (on average), while the page that ranks right below it will get ~19.6% of clicks (on average).", "source_class": "first-party-index", "text_sha256": "a69286a7db4dc3b8ad142a06531a4272ff2991babe24ff01210f2c5dc15c5a1d" }, { "source": "Seer Interactive - AIO impact on Google CTR, 2026 update", "url": "https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "figure": "36%", "value": 36, "unit": "%", "vat": null, "axis": { "SERP feature": "AI Overview prevalence (informational queries)" }, "retrieved_at": "2026-10-29", "quote": "SEARCH QUERY INTENT AVERAGE AIO PREVALENCE Informational 36%", "source_class": "first-party-index", "text_sha256": "521ce1d0d2614d36dbf4d5fcafc4a9d9a8ebe292f56aaea253de93817d8d9749" }, { "source": "Seer Interactive - AIO impact on Google CTR, 2026 update", "url": "https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "figure": "8%", "value": 8, "unit": "%", "vat": null, "axis": { "SERP feature": "AI Overview prevalence (commercial queries)" }, "retrieved_at": "2026-10-29", "quote": "Commercial 8%", "source_class": "first-party-index", "text_sha256": "521ce1d0d2614d36dbf4d5fcafc4a9d9a8ebe292f56aaea253de93817d8d9749" }, { "source": "Seer Interactive - AIO impact on Google CTR, 2026 update", "url": "https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "figure": "5%", "value": 5, "unit": "%", "vat": null, "axis": { "SERP feature": "AI Overview prevalence (transactional queries)" }, "retrieved_at": "2026-10-29", "quote": "Transactional 5%", "source_class": "first-party-index", "text_sha256": "521ce1d0d2614d36dbf4d5fcafc4a9d9a8ebe292f56aaea253de93817d8d9749" }, { "source": "Seer Interactive - AIO impact on Google CTR, 2026 update", "url": "https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "figure": "95.4%", "value": 95.4, "unit": "%", "vat": null, "axis": { "SERP feature": "AI Overview prevalence (comparison queries)" }, "retrieved_at": "2026-10-29", "quote": "SEARCH QUERY INTENT AVERAGE AIO PREVALENCE Informational 36% Commercial 8% Transactional 5% Source: 53 accounts | 49,358 tracked queries | Calculated as AIO True / (AIO True + AIO False), excluding NULLs Types of Queries Impact AIO Rate QUERY TYPE AIO RATE ORG IMPRESSIONS Comparison (X vs Y) 95.4% 79,436 Review queries 86.3% 21,221 Question (what/why/how/is/are) 85.9% 1,408,843", "source_class": "first-party-index", "text_sha256": "521ce1d0d2614d36dbf4d5fcafc4a9d9a8ebe292f56aaea253de93817d8d9749" }, { "source": "Seer Interactive - AIO impact on Google CTR, 2026 update", "url": "https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "figure": "86.3%", "value": 86.3, "unit": "%", "vat": null, "axis": { "SERP feature": "AI Overview prevalence (review queries)" }, "retrieved_at": "2026-10-29", "quote": "INTENT AVERAGE AIO PREVALENCE Informational 36% Commercial 8% Transactional 5% Source: 53 accounts | 49,358 tracked queries | Calculated as AIO True / (AIO True + AIO False), excluding NULLs Types of Queries Impact AIO Rate QUERY TYPE AIO RATE ORG IMPRESSIONS Comparison (X vs Y) 95.4% 79,436 Review queries 86.3% 21,221 Question (what/why/how/is/are) 85.9% 1,408,843 Price / Cost / Buy 83.4% 192,911", "source_class": "first-party-index", "text_sha256": "521ce1d0d2614d36dbf4d5fcafc4a9d9a8ebe292f56aaea253de93817d8d9749" }, { "source": "Seer Interactive - AIO impact on Google CTR, 2026 update", "url": "https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "figure": "2.07%", "value": 2.07, "unit": "%", "vat": null, "axis": { "SERP feature": "AI Overview present, brand cited (informational, organic CTR)" }, "retrieved_at": "2026-10-29", "quote": "April 2025 3.19% 1.50% 3.41% 16.07% 14.35% 21.01% March 2025 3.62% 1.74% 3.37% 14.33% 9.57% 20.83% February 2025 3.57% 1.81% 3.23% 16.10% 10.00% 23.58% January 2025 3.04% 1.65% 2.93% 17.95% 11.04% 26.30% Informational queries: organic and paid CTR by AIO citation status, full-year average AIO STATUS AVG ORG CTR AVG PAID CTR Brand Cited 2.07% 15.74% Brand Not Cited 0.94% 11.19% No AIO 3.35% 19.75%", "source_class": "first-party-index", "text_sha256": "521ce1d0d2614d36dbf4d5fcafc4a9d9a8ebe292f56aaea253de93817d8d9749" }, { "source": "Seer Interactive - AIO impact on Google CTR, 2026 update", "url": "https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "figure": "0.94%", "value": 0.94, "unit": "%", "vat": null, "axis": { "SERP feature": "AI Overview present, brand not cited (informational, organic CTR)" }, "retrieved_at": "2026-10-29", "quote": "March 2025 3.62% 1.74% 3.37% 14.33% 9.57% 20.83% February 2025 3.57% 1.81% 3.23% 16.10% 10.00% 23.58% January 2025 3.04% 1.65% 2.93% 17.95% 11.04% 26.30% Informational queries: organic and paid CTR by AIO citation status, full-year average AIO STATUS AVG ORG CTR AVG PAID CTR Brand Cited 2.07% 15.74% Brand Not Cited 0.94% 11.19% No AIO 3.35% 19.75% About the Authors", "source_class": "first-party-index", "text_sha256": "521ce1d0d2614d36dbf4d5fcafc4a9d9a8ebe292f56aaea253de93817d8d9749" }, { "source": "Seer Interactive - AIO impact on Google CTR, 2026 update", "url": "https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "figure": "3.35%", "value": 3.35, "unit": "%", "vat": null, "axis": { "SERP feature": "no AI Overview (informational, organic CTR)" }, "retrieved_at": "2026-10-29", "quote": "March 2025 3.62% 1.74% 3.37% 14.33% 9.57% 20.83% February 2025 3.57% 1.81% 3.23% 16.10% 10.00% 23.58% January 2025 3.04% 1.65% 2.93% 17.95% 11.04% 26.30% Informational queries: organic and paid CTR by AIO citation status, full-year average AIO STATUS AVG ORG CTR AVG PAID CTR Brand Cited 2.07% 15.74% Brand Not Cited 0.94% 11.19% No AIO 3.35% 19.75% About the Authors Tracy McDonald", "source_class": "first-party-index", "text_sha256": "521ce1d0d2614d36dbf4d5fcafc4a9d9a8ebe292f56aaea253de93817d8d9749" } ], "not_published": [ { "source": "Advanced Web Ranking - Google Organic CTR free monthly study", "url": "https://www.advancedwebranking.com/free-seo-tools/google-organic-ctr", "retrieved_at": "2026-10-29", "reason": "read in full and no accepted figure on the page" }, { "source": "Advanced Web Ranking - Google CTR Stats, Q1 2026 changes report", "url": "https://www.advancedwebranking.com/blog/ctr-google-2026-q1", "retrieved_at": "2026-10-29", "reason": "read in full and no accepted figure on the page" }, { "source": "Ahrefs - Ranking #1 on Google is overrated (100k keywords)", "url": "https://ahrefs.com/blog/ranking-number-one-is-overrated/", "retrieved_at": "2026-10-29", "reason": "every candidate on the page was refused" }, { "source": "Semrush - AI Overviews' impact on search in 2025", "url": "https://www.semrush.com/blog/semrush-ai-overviews-study/", "retrieved_at": "2026-10-29", "reason": "every candidate on the page was refused" }, { "source": "Pew Research Center - Google users less likely to click with an AI summary", "url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "retrieved_at": "2026-10-29", "reason": "read in full and no accepted figure on the page" } ], "sources": [ { "url": "https://www.advancedwebranking.com/seo/organic-ctr", "label": "Advanced Web Ranking - Google organic CTR by position (2026 study)", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.advancedwebranking.com/free-seo-tools/google-organic-ctr", "label": "Advanced Web Ranking - Google Organic CTR free monthly study", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.advancedwebranking.com/blog/ctr-google-2026-q1", "label": "Advanced Web Ranking - Google CTR Stats, Q1 2026 changes report", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://backlinko.com/google-ctr-stats", "label": "Backlinko - Google CTR stats (4 million results)", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/", "label": "SISTRIX - Google CTR study", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/", "label": "First Page Sage - Google CTRs by ranking position 2026", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://ahrefs.com/blog/ai-overviews-reduce-clicks/", "label": "Ahrefs - AI Overviews reduce clicks", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://ahrefs.com/blog/featured-snippets-study/", "label": "Ahrefs - study of 2 million featured snippets", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://ahrefs.com/blog/ranking-number-one-is-overrated/", "label": "Ahrefs - Ranking #1 on Google is overrated (100k keywords)", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.semrush.com/blog/semrush-ai-overviews-study/", "label": "Semrush - AI Overviews' impact on search in 2025", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "label": "Seer Interactive - AIO impact on Google CTR, 2026 update", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-september-2025-update", "label": "Seer Interactive - AIO impact on Google CTR, September 2025 update", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "label": "Pew Research Center - Google users less likely to click with an AI summary", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 8 of the 13 named sources that could be read published a usable figure; 5 published none and are recorded as not published, never filled in; 0 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source for each breakdown it prices, in % (a source's median where its page yielded several accepted sentences for one breakdown), so a page that gives figures for several breakdowns gives one for each and N counts 28 figures, never sentences; 68 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): every published CTR curve and SERP-feature reading side by side with its publisher, date, market, device and sample, which no single study does: Advanced Web Ranking's monthly study (position 1 at 20.9% average CTR over the last twelve months against 28.0% the twelve before, US all devices, with AI Overview pages split out), Backlinko's 4-million-result study (27.6% for position 1), SISTRIX's mobile study (28.5%, 15.7% and 11% for positions 1 to 3), First Page Sage's 2026 curve (blended position 1 at 7.1% against 39.8% in its 2025 report; 22.6% with no AI answer, 3.6% with one), Ahrefs on AI Overviews (a 34.5% lower CTR for the top page) and on featured snippets (~12.29% of queries carrying one, and the #1 page getting the most traffic only 49% of the time), Semrush's AI Overview prevalence series (6.49% of keywords in January 2025, nearly 25% in July, 15.69% in November), Seer Interactive's AIO-present CTR series and Pew Research's browsing panel (a traditional result clicked on 8% of visits with an AI summary against 15% without); the spread of position-1 CTR across studies, the newest reading, the change since each study's previous edition, and AI Overview prevalence and its CTR penalty on the same axis, so a reader can turn a ranking into expected clicks with a dated range rather than one borrowed number - and see that the '12% of searches have featured snippets' and '30% of clicks at #1' figures still quoted date from before AI Overviews", "embed": "

0.70 to 95.40 percent

21 of 28 published figures (SERP feature), Google Organic CTR Benchmark, across 8 sources, read 29 October 2026

Source: costseo.co.uk Google Organic CTR Benchmark
" }